Performance Marketing Specialist
1 day ago
About Kapable
At
Kapable
, we're on a mission to transform leadership. We believe that every leader has untapped potential, and we're here to unlock it. We empower mid and senior-level professionals by enhancing their behavioural and soft skills through tailored learning experiences which helps them think fast and fluently; communicate with confidence and charisma, and navigate workplace challenges with ease.
We're looking for a
detail-oriented Performance Marketing specialist
who can execute high-performing ad campaigns and fuel our customer acquisition engine. This position centers on
driving flawless campaign execution and performance optimization
across Google Ads, Meta Ads, and Linkedin Ads.
The Role
You will be responsible for managing day-to-day ad campaign execution across channels, ensuring efficient budget allocation, and supporting the growth team in driving measurable results.
If you love working with ad dashboards, setting up campaigns, testing creatives, and optimizing performance, this role is for you.
Responsibilities
- Execute and manage
Ad campaigns across Google Ads, Meta, and Linkedin Ads
. - Handle campaign creation, targeting setup, budgeting, and reporting.
- Monitor campaigns daily to ensure
optimal performance (CTR, ROAS, conversions)
. - Support the growth team with
A/B testing
and creative experiments. - Use
Hubspot CRM
and marketing automation tools to integrate campaigns with lead funnels. - Ensure
accurate tracking & reporting
with dashboards and analytics tools. - Collaborate with marketing, content, and design teams for campaign assets.
Requirements
- Desired experience of 2 - 3 years
in Ad operations or paid campaign execution. - Proven expertise in
Google Ads, Meta Ads, and Linkedin Ads
. - Background in
B2C businesses
(edtech, healthcare, or service-driven industries preferred where ). - Knowledge of
Hubspot
or other marketing automation/CRM platforms. - Understanding of
appointment booking funnels
and customer acquisition flows. - Strong attention to detail and ability to manage multiple campaigns simultaneously.
Logistics
Location:
Saket, Delhi
Working Days:
6 (Tuesday to Sunday, Mondays are weekly offs)
Timings
: 10:30 am to 7:30 pm
Full time | Onsite
Nice-to-Haves
- Prior experience in
edtech marketing
. - Certifications from programs such as
GrowthX, Kraftshala Marketing Launchpad, or MICA
will be considered a strong plus. - Exposure to
lead generation funnels
and lifecycle marketing.
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