Product Advocate

4 days ago

Bengaluru, Karnataka, India Kong Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Are you ready to power the World's connections?

If you don't think you meet all of the criteria below but are still interested in the job, please apply. Nobody checks every box - we're looking for candidates that are particularly strong in a few areas, and have some interest and capabilities in others.

We're looking for a technical, customer-facing product advocate to be the connective tissue between Kong Konnect's product, our users, and our go-to-market teams. As a Product Advocate, you will proactively engage with high-intent prospects, help unblock technical evaluations, and turn interest into adoption by guiding developers and decision-makers through their journey.

This role is part of Kong's product-led growth (PLG) motion—designed to help more users be successful faster by combining technical know-how with sales acumen. You'll report to the Director of Product Growth and work closely with Sales, Product, and Marketing.

What You'll Own

  • Proactive technical outreach: Identify and engage high-value free-tier users (PQLs) who are likely to convert, offering hands-on guidance and resources.

  • Evaluation support: Walk prospects through product capabilities, set up proof-of-concepts, and answer technical questions to accelerate time-to-value.

  • Conversion enablement: Partner with growth and sales teams to move users from free to paid plans by demonstrating how Kong Konnect solves their needs.

  • Feedback loop to product: Capture and relay structured product feedback from prospects and customers to influence roadmap priorities.

  • Advocate playbooks: Develop and refine outreach scripts, demo flows, and objection-handling guides to make technical conversations efficient and effective.

  • Cross-functional handoff: Ensure smooth transitions from PLG-driven users to sales-assisted deals, providing full context to account teams.

We Think You'll Be a Great Fit If You:

  • Have 3+ years in a technical sales, sales engineering, developer advocacy, or product specialist role.

  • Are comfortable with APIs, developer tools, and cloud-native concepts—and can translate technical features into business value.

  • Have a proven track record of influencing technical buyers, running product demos, and managing multiple concurrent conversations.

  • Thrive on customer-facing work and can adapt communication styles for both highly technical users and business stakeholders.

  • Are proactive and data-driven—spotting patterns in product usage data and prioritizing outreach accordingly.

  • Bonus: Experience with API gateways, Kubernetes, service mesh, or related infrastructure products.

#LI-AP

About Kong:

Kong Inc., a leading developer of cloud API technologies, is on a mission to enable companies around the world to become "API-first" and securely accelerate AI adoption. Kong helps organizations globally — from startups to Fortune 500 enterprises — unleash developer productivity, build securely, and accelerate time to market. For more information about Kong, please visit or follow us on X @thekonginc.

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