Regional Sales Head

Brand:

Mashal Mustard Oil

Company:

Khandelia Oils & General Mills

Experience Required:

8–12 Years (FMCG)

Preferred Location:

Chandigarh

Work Mode:

On-site, Monday to Saturday

Make an Impact with Khandelia Oils

• Join a rapidly growing FMCG company with strong equity in edible oils.

• Play a critical role in expanding Mashal Mustard Oil across five high-potential northern states.

• Drive distribution excellence, build strong channel ecosystems, and deliver sustainable growth.

Grow Your Career with Khandelia Oils

• Lead a large multi-state sales mandate with full strategic and execution responsibility.

• Gain leadership visibility and autonomy in shaping the brand's footprint across the North.

• Build a strong platform for future national and senior leadership roles.

About the Role

• Full responsibility for P&L, growth strategy, distribution expansion, team leadership, and market execution across
Chandigarh, Haryana, Punjab, Jammu & Kashmir, and Himachal Pradesh

.

• Ensure structured planning and strong field execution to grow Mashal Mustard Oil into a dominant regional brand.

What You Will Do
General Trade and Distribution Management

• Build and manage primary and secondary sales plans across all five states.

• Develop and strengthen the distributor network across urban, semi-urban, and rural markets.

• Appoint, evaluate, and restructure distributors to ensure capability and geographical coverage.

• Drive numeric and weighted distribution for all SKUs of Mashal Mustard Oil.

• Improve market working discipline, coverage expansion, beat optimization, and RTM efficiency.

• Lead demand planning, forecasting, and inventory management for the region.

• Enhance visibility, merchandising, and in-store branding across all markets.

• Track competitor activity, pricing, schemes, and category trends.

• Build strong relationships with wholesalers, key retailers, and trade influencers.

Team Leadership

• Lead and develop on-ground sales teams across
Chandigarh, Haryana, Punjab, J&K, and Himachal Pradesh

.

• Strengthen team capability through coaching, training, and performance management.

• Build a high-performance culture with clear KPIs, discipline, and accountability.

Modern Trade (State-Specific)

Modern Trade (MT), Branded Supermarkets & Hypermarkets

Own modern trade expansion and execution across the North region.

Key MT Partners (State-Wise)

Chandigarh & Tricity Region:

• Reliance Retail, Spencer's, MORE

• Branded Supermarkets & Hypermarkets: Leading supermarket chains and hypermarket formats across Chandigarh, Mohali, Panchkula, and other major urban & developing centers.

Haryana:

• Reliance Retail, DMart, MORE

• Branded Supermarkets & Hypermarkets: Organized chains and hypermarkets across Gurugram, Faridabad, Karnal, Panipat, Hisar, Rohtak, and other major urban & developing centers.

Punjab:

• Reliance Retail, DMart, Spencer's

• Branded Supermarkets & Hypermarkets: Leading supermarket and hypermarket formats in Ludhiana, Amritsar, Jalandhar, Patiala, Bathinda,  and other major urban & developing centers.

Jammu & Kashmir:

• Reliance Retail (select locations)

• Branded Supermarkets & Hypermarkets: Emerging supermarket formats in Jammu, Srinagar,  and other major urban & developing centers.

Himachal Pradesh:

• Limited MT presence: Reliance Retail (select towns)

• Branded Supermarkets & Hypermarkets: Regional chains in Shimla, Solan, Mandi, and other major urban & developing centers.

Responsibilities:

• Ensure accurate listings, visibility, promotions, and stock availability across MT channels.

• Maintain planograms, pricing hygiene, and in-store execution standards.

• Drive sales performance, monitor fill rates, and ensure smooth supply across MT outlets.

• Collaborate with central MT teams for NPD listings, negotiations, promotional activities, and visibility planning.

Quick Commerce and E-Commerce

• Lead sales and growth across Zepto, Blinkit, Swiggy Instamart, and BigBasket/BBNow.

• Ensure correct listings, availability, pricing hygiene, and content accuracy.

• Monitor real-time dashboards, inventory, and service levels to avoid stockouts.

• Coordinate with category teams for banners, brand days, and visibility-driven interventions.

Business Planning and Reporting

• Manage regional P&L, budgeting, cost control, and ROI-based investments.

• Deliver monthly, quarterly, and annual business reviews with insights and actions.

• Identify new markets, white spaces, and expansion opportunities across the North.

What You Will Bring
Skills and Attributes

• Strong understanding of FMCG sales, general trade, and distribution management.

• Deep knowledge of Northern markets and regional trade dynamics.

• Ability to manage multi-state operations with structured planning.

• Strong negotiation, leadership, and relationship-building capabilities.

• Analytical mindset with strong problem-solving skills.

• High ownership mentality and strong execution focus.

• Effective communication and cross-functional coordination skills.

Strong Sales and Sales Management skills with a proven track record of achieving targets

Experience

• 8 to 12 years of FMCG sales experience with multi-state or large-market responsibility.

• Proven ability to build and scale distributor networks.

• Experience in edible oils or food FMCG categories preferred.

• Working knowledge of modern trade and quick commerce channels.

• Demonstrated ability to drive sales growth and lead teams.

Qualifications

• Graduate or postgraduate in business, marketing, or related fields.

• MBA preferred but not mandatory.

About Khandelia Oils

• Khandelia Oils & General Mills is a trusted name in India's edible oils segment.

• Mashal Mustard Oil stands for purity, aroma, and consistent quality.

• Backed by modern manufacturing and expanding national distribution, the company is on a fast growth track.

What We Offer

• A fast-growing FMCG environment with strong leadership exposure.

• Competitive compensation with performance-based rewards.

• Autonomy and ownership across five states.

• A culture that values initiative, impact, and execution.

• Long-term career growth opportunities, including national roles.

• The chance to build the regional success story of a high-potential brand.