Regional Sales Head

Brand: Mashal Mustard Oil Company: Khandelia Oils & General Mills Experience Required: 8–12 Years (FMCG) Preferred Location: Preferred Location: Kolkata Work Mode: On-site, Monday to Saturday Make an Impact with Khandelia Oils • Join a rapidly growing FMCG company with strong equity in edible oils. • Play a critical role in expanding Mashal Mustard Oil across four high-potential states. • Drive distribution excellence, build strong channel ecosystems, and deliver sustainable growth. Grow Your Career with Khandelia Oils • Lead a large multi-state sales mandate with full strategic and execution responsibility. • Gain leadership visibility and autonomy in shaping the brand’s footprint across the East. • Build a strong platform for future national and senior leadership roles. About the Role • Full responsibility for P&L, growth strategy, distribution expansion, team leadership, and market execution across West Bengal, Odisha, Jharkhand, and Bihar. • Ensure structured planning and strong field execution to grow Mashal Mustard Oil into a dominant regional brand. What You Will Do General Trade and Distribution Management • Build and manage primary and secondary sales plans across all four states. • Develop and strengthen the distributor network across urban, semi-urban, and rural markets. • Appoint, evaluate, and restructure distributors to ensure capability and geographical coverage. • Drive numeric and weighted distribution for all SKUs of Mashal Mustard Oil. • Improve market working discipline, coverage expansion, beat optimization, and RTM efficiency. • Lead demand planning, forecasting, and inventory management for the region. • Enhance visibility, merchandising, and in-store branding across all markets. • Track competitor activity, pricing, schemes, and category trends. • Build strong relationships with wholesalers, key retailers, and trade influencers. Team Leadership • Lead and develop on-ground sales teams across West Bengal, Odisha, Jharkhand, and Bihar. • Strengthen team capability through coaching, training, and performance management. • Build a high-performance culture with clear KPIs, discipline, and accountability. Modern Trade (State-Specific) Modern Trade (MT), Branded Supermarkets & Hypermarkets Own modern trade expansion and execution across the East region. Key MT Partners (State-Wise) West Bengal: • Spencer’s, Reliance Retail, MORE, DMart • Branded Supermarkets & Hypermarkets: Leading supermarket chains and hypermarket formats in Kolkata, Siliguri, Durgapur, Asansol, and other major urban & developing centers. Odisha: • Reliance Retail, DMart, MORE (limited presence) • Branded Supermarkets & Hypermarkets: Regional supermarket chains and hypermarkets in Bhubaneswar, Cuttack, Rourkela, Sambalpur, and other major urban & developing centers. Jharkhand: • Reliance Retail, DMart • Branded Supermarkets & Hypermarkets: Organized supermarket chains and hypermarket groups operating in Ranchi, Jamshedpur, Dhanbad, Bokaro, and other major urban & developing centers. Bihar: • Reliance Retail • Branded Supermarkets & Hypermarkets: Growing supermarket chains and hypermarket formats across Patna, Gaya, Muzaffarpur, Bhagalpur, and other major urban & developing centers. Responsibilities: • Ensure accurate listings, visibility, promotions, and stock availability across MT channels. • Maintain planograms, pricing hygiene, and in-store execution standards. • Drive sales performance, monitor fill rates, and ensure smooth supply across MT outlets. • Collaborate with central MT teams for NPD listings, negotiations, promotional activities, and visibility planning. Quick Commerce and E-Commerce • Lead sales and growth across Zepto, Blinkit, Swiggy Instamart, and BigBasket/BBNow. • Ensure correct listings, availability, pricing hygiene, and content accuracy. • Monitor real-time dashboards, inventory, and service levels to avoid stockouts. • Coordinate with category teams for banners, brand days, and visibility-driven interventions. Business Planning and Reporting • Manage regional P&L, budgeting, cost control, and ROI-based investments. • Deliver monthly, quarterly, and annual business reviews with insights and actions. • Identify new markets, white spaces, and expansion opportunities across the East. What You Will Bring Skills and Attributes • Strong understanding of FMCG sales, general trade, and distribution management. • Deep knowledge of Eastern markets and regional trade dynamics. • Ability to manage multi-state operations with structured planning. • Strong negotiation, leadership, and relationship-building capabilities. • Analytical mindset with strong problem-solving skills. • High ownership mentality and strong execution focus. • Effective communication and cross-functional coordination skills. Strong Sales and Sales Management skills with a proven track record of achieving targets Experience • 8 to 12 years of FMCG sales experience with multi-state or large-market responsibility. • Proven ability to build and scale distributor networks. • Experience in edible oils or food FMCG categories preferred. • Working knowledge of modern trade and quick commerce channels. • Demonstrated ability to drive sales growth and lead teams. Qualifications • Graduate or postgraduate in business, marketing, or related fields. • MBA preferred but not mandatory. About Khandelia Oils • Khandelia Oils & General Mills is a trusted name in India‘s edible oils segment. • Mashal Mustard Oil stands for purity, aroma, and consistent quality. • Backed by modern manufacturing and expanding national distribution, the company is on a fast growth track. What We Offer • A fast-growing FMCG environment with strong leadership exposure. • Competitive compensation with performance-based rewards. • Autonomy and ownership across four states. • A culture that values initiative, impact, and execution. • Long-term career growth opportunities, including national roles. • The chance to build the regional success story of a high-potential brand.