PPC Executive

3 days ago

Kolkata, West Bengal, India MERAQI DIGITAL Full time ₹ 4,00,000 - ₹ 12,00,000 per year
Are you the wizard behind clicks, conversions, and campaign wins? Come join us
About the Role

As a PPC Executive, you'll be the mastermind powering our performance marketing campaigns — turning budgets into results on platforms like Google, Meta, and beyond. You're not just managing ads — you're crafting strategies, optimizing performance, and delivering measurable success that makes clients (and us) smile.

What You'll Do (aka Your Superpowers)
  • Plan, create, and manage high-performing PPC campaigns on Google Ads, Meta Ads, and beyond.
  • Analyze data like a detective to optimize ad spend, boost ROI, and hit KPIs.
  • Collaborate with account managers, creatives, and clients to align campaigns with big-picture goals.
  • Craft compelling ad copy and visuals that stop the scroll and drive action.
  • Monitor campaign performance, tweak bids, test audiences, and keep everything running smoothly.
  • Stay ahead of trends, algorithm updates, and new ad features to keep our campaigns cutting-edge.
  • Deliver clear, insightful reports that show clients the value of every click.
  • Contribute to client pitches with data-driven ideas that win business.
What to Expect (besides the adrenaline rush)
  • You'll work in our vibrant office, with some remote flexibility for deep-focus optimization sessions.
  • Expect regular check-ins with the team and clients, plus the occasional brainstorming sesh over coffee.
  • Smart casual is the dress code — think professional with a side of personality.
  • Some late nights tweaking campaigns or meeting deadlines, but plenty of high-fives for smashing targets.
What You Bring to the Table

We're open to all backgrounds, but bonus points if you've studied:

  • Marketing
  • Advertising
  • Business / Analytics
  • Communications
  • Digital Media
Skills That'll Make You Shine
  • Hands-on experience with Google Ads and Meta Ads (certifications are a big plus).
  • Data-driven mindset with a love for analytics tools (Google Analytics, Firebase, anyone?).
  • Sharp eye for detail and a knack for spotting optimization opportunities.
  • Creative flair for writing ad copy that converts.
  • Organized, with the ability to juggle multiple campaigns without breaking a sweat.
  • Proactive, curious, and always learning about the latest PPC trends.
  • Team player who can communicate ideas clearly to clients and colleagues.
  • Cool-headed under pressure, with a passion for delivering results.
  • Tech-savvy and comfortable with ad platforms, spreadsheets, and reporting tools.

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