PPC Analyst

Are you a data-driven marketer who loves turning clicks into conversions? Let's make campaigns perform smarter together.
About the Role

We're looking for a PPC / Paid Search Analyst to join our growing team at Meraqi. In this role, you'll plan, execute, and optimize paid search campaigns across platforms like Google Ads and others. You'll bring both analytical skills and creativity to help clients meet their performance goals, working closely with the team to deliver measurable results.

What You'll Do (aka Your Superpowers)

• Manage day-to-day operations of paid search accounts across Google Ads and other platforms.
• Monitor keyword bids, budgets, impression share, quality scores, and key account metrics.
• Maintain and expand large keyword lists with precision and structure.
• Develop compelling ad copy and creative ad templates for campaigns.
• Manage display network placements and contextual advertising platforms.
• Identify keyword opportunities and optimize campaign structure, targeting, and bidding strategies.
• Launch new paid search campaigns, ad groups, and marketing initiatives.
• Prepare weekly and monthly performance reports with actionable insights.
• Stay updated with PPC trends, search engine updates, and industry developments.
• Analyze web analytics dashboards and highlight key findings aligned with client objectives.
• Track and evaluate search results across all major search engines.
• Communicate progress, timelines, and performance with team members and management.
• Collaborate with cross-functional teams to deliver on client goals.

What to Expect (besides the metrics)

• A performance-driven, fast-paced environment where numbers tell the story.
• Primarily office-based in Kolkata, with flexibility to work across multiple accounts.
• Deadlines, client goals, and reporting cycles may mean occasional late hours.
• Close collaboration with strategists, creatives, and analysts to shape campaigns.

Professional Competencies

• Genuine passion for search marketing and digital growth.
• Creative problem-solving skills with a results-first mindset.
• Attention to detail and ability to manage multiple campaigns simultaneously.
• Clear communicator who can articulate ideas and insights effectively.
• Quick learner who can adapt to new industries, clients, and campaign types.
• High integrity, self-motivation, and ability to work independently when needed.
• Strong analytical, organizational, and time management abilities.

Professional Skills / Qualifications

• 2–3 years' experience in an agency or similar setup.
• Hands-on expertise in Search Engine Marketing (SEM) and Paid Search (PPC).
• Proficiency with MS Excel, PowerPoint, and Word for reporting and analysis.
• Experience with Google Analytics and other web analytics/reporting tools.
• Practical experience with major PPC platforms (Google Ads required).
• Google Ads / Analytics certification is a strong plus.
• Bachelor's degree (BS/BA preferred).

If optimizing campaigns excites you as much as the results they drive, let's work together to make every click count.

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