Regional Director, Marketing Strategy

Regional Director, Marketing Strategy, Assurant

The Regional Director, Marketing Strategy, serves as a senior strategic marketing lead—accountable for developing and guiding the regional marketing strategy and plan. This role functions as the voice of the region within the global marketing organization, ensuring that marketing efforts reflect market realities, client and customer needs, and commercial priorities.

The ideal candidate brings a strong understanding of market dynamics across the region and deep marketing expertise across B2B, B2B2C, and in some cases D2C. They pair this with business acumen and the ability to lead effective marketing strategy, planning, execution, and performance in a highly matrixed environment.

This individual acts as a regional marketing partner to senior executives, business leaders, and cross-functional teams—working closely with global marketing to shape plans, provide local context, and ensure marketing delivers measurable value across diverse markets.

The role also plays a key part in supporting both B2B and Growth Marketing efforts in the region. For B2B, this includes partnering with commercial teams, influencing positioning, and aligning sales enablement needs. For B2B2C, this role helps ensure global marketing strategies can be effectively executed in-region—coordinating with stakeholders such as compliance, product, and account teams to address regulatory, language, and in-market needs.

This leader manages a team of regional marketers responsible for supporting execution, ensuring local relevance, and driving in-country marketing plans that align to the broader regional strategy. Success in this role requires someone who can balance regional consistency with market-specific nuance—acting as a connector across teams, an orchestrator of local support, and a trusted advisor to the business.

This position will be in Bangalore, Chennai, Hyderabad at our India location.

What will be my duties and responsibilities in this job?

Marketing Strategy & Planning (35%)

• Develop and lead the B2B regional marketing strategy and plan—ensuring alignment with regional business goals, stakeholder priorities, and commercial growth opportunities. This includes owning the creation and evolution of annual and quarterly marketing plans that reflect shifting business needs and market dynamics.
• Lead quarterly and annual planning cycles across the region—coordinating with in-country and regional business leaders to ensure marketing plans reflect key commercial priorities, and partnering with global marketing teams to prioritize and plan workstreams across shared capability resources.
• Serve as a key partner to regional executives, sales, and business development leads—surfacing marketing needs and ensuring global capability teams have the context required to develop fit-for-purpose materials.
• Act as a connector between business stakeholders and global marketing teams to support forward planning, regional prioritization, and effective resource allocation.
• Ensure regional marketing strategies and plans align with global marketing priorities—adapting for local relevance while staying consistent with how we show up and communicate in the market.
• Maintain visibility into marketing activity and performance across the region—providing strategic input, market context, and local implementation coordination where needed.

Regional Insights & Expertise (10%)

• Help gather, shape, and apply marketing-relevant insights across key European markets—supporting strategic planning, content development, and localization with deep regional context.
• Serve as a subject matter expert and regional lead when marketing-related research is conducted—helping guide scope, validate assumptions, and ensure outputs reflect local market realities.
• Support in-region research and insight-gathering related to consumer behavior and market dynamics—particularly where findings inform go-to-market strategy and Growth Marketing activity.
• Maintain a strong understanding of local media consumption trends, consumer preferences, and compliance requirements—providing critical context to global teams to help ensure messaging, content, and delivery are regionally appropriate.
• Stay informed on trade, industry, media, competitor, and B2B dynamics across key markets—and use that insight to guide how Assurant shows up and positions itself in the market.

Sales Enablement & Strategic Positioning (20%)

• Serve as the voice of the region in the planning and development of B2B sales materials—partnering with global capability teams to ensure content reflects market dynamics, commercial goals, and competitive context.
• Collaborate with executives, business development and account teams to shape long-term positioning strategies that support client retention, growth, and competitive differentiation.
• Provide regional input into high-impact sales opportunities, including RFPs—ensuring messaging and positioning reflect the market landscape and resonate with target audiences.
• Leverage sales enablement tools to track usage and engagement—using those insights to guide ongoing refinement of sales content and tools.
• Support regional industry engagement efforts—partnering with country leads and commercial teams to guide Assurant's presence at key conferences, forums, and trade associations.

Marketing Execution & Delivery (20%)

• Oversee regional execution of marketing plans—ensuring readiness across countries, and coordinating localization and regulatory needs
• Lead coordination between regional marketers and global marketing teams—supporting adaptation, rollout, and asset deployment
• Ensure country marketers are resourced and enabled to deliver local plans with quality, speed, and consistency
• Monitor marketing activity across markets to identify gaps, risks, or opportunities for improvement

Go-to-Market Support & Client Growth - B2B2C (15%)

• Act as a liaison between Growth Marketing and local market teams to support execution readiness
• Coordinate inputs across local functions (e.g., compliance, product, account teams) to ensure go-to-market activities or campaigns are strategic, effective and compliant
• Help shape local rollout plans, timing, and client engagement approach in partnership with local teams
• Support content adaptation, legal review, and deployment coordination for B2B2C efforts

Responsible for developing and managing the regional marketing budget in coordination with regional/country business leads

What are the requirements needed for this position? 

• Bachelor's degree in Marketing, Communications, Business Administration or other related field required
• Minimum 15 years of progressive marketing experience, including regional or cross-functional leadership
• Demonstrated success developing and delivering effective marketing strategies and campaigns—translating business goals into actionable plans with measurable impact
• Practical knowledge of digital marketing and analytics tools, with ability to interpret performance data and inform decisions
• Experience managing marketing projects across teams and time zones, including coordination with external vendors or agencies
• Strong collaboration skills and a solutions-oriented mindset—able to navigate ambiguity and drive alignment across functions
• Excellent project management, communication, and organizational skills
• Self-starter with strong personal initiative—comfortable leading independently and driving work forward in a matrixed, fast-paced environment
• English fluency required—both written and verbal

What other the Preferred Experience, Skills, and Knowledge?

• Experience supporting marketing across multiple countries, regions, or diverse market contexts
• Advertising agency, marketing agency, or Fortune 500 experience preferred
• Prior experience in financial services, insurance, or other regulated industries
• Proven expertise in marketing strategy and planning within complex or matrixed organizations
• Experience guiding marketing-related research and applying insights to strategy and planning
• Experience managing marketing budgets and expenses
• Familiarity with sales enablement, marketing productivity, analytics and performance tools

10-15%: Periodic travel within APAC, some international travel.