Director – Digital Marketing

4 weeks ago

Hyderabad, Telangana, India Innomax IT Solutions Full time
Job Title: Director – Digital Marketing & Growth Strategy

Location: Hyderabad, India

Company: Innomax IT Solutions Pvt Ltd

Experience: 8+ years in digital marketing, with leadership experience in IT/Tech/Healthcare/BFSI domains preferred

Reports To: CEO / Founder's Office

About Innomax IT Solutions

Innomax IT Solutions is a global software innovation and consulting firm with expertise in Healthcare, BFSI, Telecom, and Travel Tech sectors. We design and deliver cutting-edge digital solutions that empower businesses to transform and scale across geographies.

Role Overview

We are seeking a visionary Director – Digital Marketing & Growth Strategy to lead our global digital footprint, drive inbound demand generation, and position Innomax as a trusted innovation partner in key verticals. You will be responsible for crafting and executing performance-driven campaigns across channels, managing brand presence, and generating business leads through strategic digital initiatives.

Key Responsibilities

- Digital Strategy & Execution
- Develop and execute end-to-end digital marketing strategies (SEO, SEM, email, content, paid media, affiliate, and social media).
- Lead demand generation efforts aligned with sales and business development goals.
- Branding & Positioning
- Strengthen the Innomax clients brand globally across verticals (HealthTech, BFSI, Travel Tech, and Telecom).
- Ensure cohesive brand messaging across platforms (website, social, investor decks, PR, events).
- Performance & Analytics
- Manage performance dashboards using tools like Google Analytics, HubSpot, Semrush, etc.
- Analyze campaign ROI, CPL/CPA, CTR, and optimize accordingly.
- Content & Communication
- Supervise content strategy for website, blogs, newsletters, whitepapers, and case studies.
- Drive thought leadership initiatives, founder's voice amplification, and product storytelling.
- Team Leadership
- Build and manage a cross-functional digital team including content creators, performance marketers, SEO/SEM specialists, and designers.
- Manage external vendors and agencies where necessary.
- Global Campaigns & Outreach
- Plan and execute international campaigns
- Leverage Account-Based Marketing (ABM) for enterprise outreach.

Requirements

- Bachelor's degree in Marketing, Communications, or related field; MBA preferred.
- 8+ years in digital marketing roles with at least 3+ years in a leadership role.
- Proven experience in B2B Tech Marketing, preferably with exposure to healthcare IT or BFSI.
- Proficiency with MarTech tools: Google Ads, Meta Ads, LinkedIn Ads, HubSpot/Marketo, Semrush, etc.
- Excellent understanding of performance marketing, conversion optimization, and sales funnel management.
- Strong leadership and communication skills.

Preferred Add-ons

- Exposure to global SaaS or IT services marketing.
- Experience working closely with founders, business heads, and sales teams.
- Certifications: Google Ads, HubSpot, Meta Blueprint, etc.

What We Offer

- Leadership role with autonomy and visibility
- Opportunity to scale a global digital presence from Hyderabad
- Collaborative and innovation-driven work culture
- Competitive compensation with performance bonuses

send resume to hr@innomaxsol.com or whatsapp to 9281111716

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