Director of Marketing And Business Development

Job Description

Role: Director Marketing and E&A

Location: Hyderabad

about alliantgroup

alliantgroup is a professional services firm that provides tax consulting and compliance services to businesses in the United States. The company was founded in 2002 and is headquartered in Houston, Texas. alliantgroup services are focused on helping businesses claim tax credits and incentives that they are entitled to under various federal and state programs. These credits and incentives are designed to encourage businesses to invest in certain types of activities, such as research and development, energy efficiency, and hiring employees from certain disadvantaged groups. alliantgroup services include helping businesses identify and claim these credits and incentives, as well as providing guidance on compliance with the relevant regulations.

alliantgroup is headquartered in Houston, Texas with additional offices located in Austin, Boston, Chicago, Indianapolis, New York, Irvine, Sacramento, Washington, D.C.; and Bristol and London in the U.K.

More about our culture and why we love alliantgroup

https://youtu.be/erJobvthqRw

alliantgroup India Talent Pvt. Ltd:

alliantgroup started its operations in India in the year 2020 with a world-class office in Hyderabad to provide Tax, Advisory, Audit and Accounting services. alliantgroup India Talent comprises a team of skilled professionals who address the most pressing needs of U.S CPA Firms. We work with the best talent and ensure our clients get top quality services they need. We are currently a family of 1000+ employees.

Our people and culture set us apart as a firm, and our team includes professionals from a diverse array of fields, including business, engineering, software development, law, and accounting.

Role Overview

Director - Marketing and E&A will be responsible for marketing a wide variety of professional services to increase demand and revenue in the US market. You will lead a team of talented professionals in the areas of content creation, digital marketing, SEO, marketing automation and graphic design. You will be responsible for inspiring and developing the team and creating a high-performance culture.

What You&aposll Do:

Strategy and Planning-

- Collaborating with the stakeholders to identify concepts and strategies for developing and implementing marketing and branding strategies.
- Identify opportunities for increasing paid conversions and potential upselling of existing customers

Solutions and Product Marketing-

- Conceptualize, design, and execute digital marketing initiatives that drive brand awareness and lead generation
- Collaborate with business teams to proactively source high-quality content and drive thought leadership.
- Strong focus on content generation and content marketing, including whitepapers, blogs, solution videos, and much more

Marketing automation, analytics, and reporting-

- Hands-on experience on marketing automation tools to drive multi-channel demand generation programs, campaigns, content marketing, and lead nurturing
- Analytics and drive ROI closely monitor critical marketing data, analytics, measure ROI, and suggest areas to optimize

Social Media Marketing-

- Managing and making decisions on the execution of marketing campaigns across a wide variety of functional areas.
- Implement innovative ideas to enhance brand visibility on leading B2B social media platforms, including strategy and budgets
- Drive leads, create conversations, brand awareness, and generate touchpoints through social media marketing

New Ideas and Innovation-

- Show initiative in developing innovative concepts that improve the efficacy and efficiency of marketing processes.
- To increase marketing efficiency and effectiveness, learn and use marketing best practices across online media, social media, branding, and PR.
- Recognize market gaps and chances to develop value propositions.
- Keep an eye out for chances to scale up productivity gains and innovative working practices across various projects and environments.
- Coordination with ISMS core team to support ISMS activities and implantation strategies at the company.

Education:

MBA in Marketing, Business or related field

What are we looking for:

- 15+ years of experience in B2B Marketing, and 8+ years leading large marketing teams.
- Resulted-oriented B2B Marketing strategist and astute implementor who can drive global marketing, branding, and demand generation focused on North America with proven expertise across the CPA Firms, financial services or financial services research, and analytics industry.
- Experience in hiring, training, and driving a high-performance team of marketers.
- Experience in handling large marketing budgets and delivering aggressive ROI across marketing investments
- Proven expertise in driving content strategy and content marketing on a global scale
- Proven expertise across marketing automation, demand generation, and paid campaign management activities
- Proficient in SEO & SEM, Social media marketing, marketing analytics, and reporting

What we offer:

With us, there are always opportunities to break new ground. We empower you to take the organization to the next level with the versatile experience that you bring in. We trust you with responsibility early on and support you in all ways to make this organization a trusted partner to the customers and a great place to work for the employees.

Join us and bring your curiosity to life

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