Video Producer

At Times Internet, we build premium digital products that simplify and enhance the everyday lives of people. We are India's largest digital products company with a presence in a wide range of categories across news, entertainment, marketplaces, and transactions.

Many of our products are market leaders & iconic brands in their own right. TOI, ET, Indiatimes, NBT, ET Money, TechGig, and Cricbuzz, among others, are products that bring you closer to your interests and aspirations. We are excited by new possibilities and look forward to bringing new products, ideas, and technologies that help people make the most of every day.

Build a career of purpose & passion with Times Internet.

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About Business Unit: ETB2B

ETB2B was started 6 years back as an intrapreneurial venture where the idea was to go deeper within the different industries ETB2B runs specialized B2B media portals & communities covering news, opinion, analysis etc. These niche portals are either based on industry ( like auto, telecom etc) or function ( CIO, CFO etc). Here are portals that we run: , , , , , , , , , , , , , , , Apart from media verticals, we also run and

Profile:
Senior Producer - Branded Content, ETB2B

Location: Mumbai

About the role:
As a Senior Producer – Branded Content, you will play a pivotal role in shaping and executing high-impact content strategies tailored specifically for the business and industry news genre. This role blends strategic thinking, creative direction, and production leadership to deliver compelling branded content that not only meets client objectives but also elevates brand storytelling.

Responsibilities:

• Content Strategy: Develop and execute a comprehensive branded content strategy specifically in the business(industries) news genre. Collaborate with cross-functional teams, including marketing, sales, and creative, to ensure content aligns with brand messaging and objectives.
• Project Management: Lead the end-to-end production process for branded content, from concept development to final delivery. Coordinate and manage all aspects of production, including budgeting, scheduling, and resource allocation. Ensure timely delivery of high-quality content that meets or exceeds client expectations.
• Creative Direction: Provide creative direction and input throughout the production process, ensuring that content is visually appealing, on-brand, and resonates with the target audience. Collaborate with writers, designers, and other creative professionals to bring concepts to life.
• Client Relationships: Build and maintain strong relationships with clients, understanding their brand guidelines, goals, and preferences. Act as the main point of contact for clients, addressing concerns, providing updates, and ensuring client satisfaction.
• Trend Analysis: Stay current with industry trends, emerging technologies, and creative techniques to continually enhance the quality and relevance of branded content. Integrate innovative and effective storytelling methods into content production.
• Performance Analysis: Track performance metrics and leverage AI for actionable insights and content optimization.

Requirements:

• Bachelor's degree in Communications, Film, or a related field.
• Proven experience (5+ years) as a B2B Branded Content Producer or similar role. Strong portfolio showcasing successful branded content campaigns.
• Exceptional project management skills and ability to handle multiple projects simultaneously. In-depth knowledge of brand strategy and the ability to translate it into compelling content. Proficiency with industry-standard software for video editing, graphic design, and project management.

Excellent communication and interpersonal skills.

Interested candidates may share their resume on or directly apply though LinkedIn.