Google and Meta Ads Executive

2 days ago

Jaipur, Rajasthan, India Zenix Entertainment Full time ₹ 5,00,000 - ₹ 15,00,000 per year

About role

We are looking for a results-driven
Google & Meta Ads Executive
to manage, optimize, and scale paid media campaigns across Facebook, Instagram, Google Search, Display, and YouTube. The ideal candidate will have strong hands-on experience, analytical thinking, and a creative mindset to drive measurable performance.

Key responsibilities

  • Strategically plan, launch, and manage high-performing ad campaigns on
    Meta Ads (Facebook & Instagram)
    and
    Google Ads (Search, Display, YouTube)
    .
  • Conduct
    audience segmentation
    and
    keyword research
    to optimize ad targeting.
  • Implement and manage
    A/B testing
    on ad creatives, copy variations, and audience groups.
  • Track and analyze key metrics such as
    CTR, CPC, CPA, ROAS
    , and campaign ROI.
  • Collaborate with creative and content teams to develop
    high-converting ad creatives and messaging
    .
  • Monitor daily budgets and campaign pacing to ensure maximum performance without overspend.
  • Utilize tools like
    Google Analytics, Meta Events Manager
    , and conversion tracking to measure campaign effectiveness.
  • Generate performance reports with actionable insights for internal stakeholders or clients.
  • Stay updated with the
    latest trends, algorithm changes, and advertising policies
    on both platforms.

Requirements

  • 2+ years of experience in managing campaigns on
    Meta Ads Manager
    and
    Google Ads
    .
  • Strong command of performance marketing KPIs:
    ROAS, CTR, CPC, CPA
    , audience funnels, and attribution.
  • Proven experience with
    scaling ad campaigns and managing high budgets
    effectively.
  • Working knowledge of
    Google Analytics
    ,
    UTM parameters
    ,
    conversion tracking
    , and
    pixel setup
    .
  • Ability to interpret data, identify trends, and optimize accordingly.
  • Excellent communication skills and the ability to collaborate with cross-functional teams (design, content, strategy).

What you'll gain

  • In-depth understanding of
    full-funnel campaign strategies
    across both Google and Meta platforms.
  • Hands-on experience in
    creative testing, budget management, and performance scaling
    .
  • Opportunity to work on
    live, impactful campaigns
    that contribute directly to business growth.
  • Exposure to
    data-driven marketing
    strategies and high-level performance optimization.

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