Google and Meta ads

5 hours ago

Jaipur, Rajasthan, India Purewood Full time ₹ 3,00,000 - ₹ 9,00,000 per year

Ads Specialist/Meta & Google Ads

Sandcolour is looking for a proactive and data-driven Digital Ads Specialist to manage, execute, and optimize our paid digital advertising campaigns across Meta Platforms (Facebook/Instagram) and Google (Search/Shopping/Display). The primary goal is to drive high-quality traffic, maximize Return on Ad Spend (ROAS), and generate sales for our furniture in both domestic and international markets.

Key Responsibilities

  • Campaign Strategy & Execution:
  • Plan, create, and launch end-to-end paid advertising campaigns on Meta Ads Manager and Google Ads platforms.
  • Develop compelling ad copy, landing page (Figma & Canva), work with web developer & design teams on creative assets, and build highly segmented audience lists.
  • Ensure proper implementation and maintenance of the Meta Pixel and Google Tag Manager - GTM (including conversion tracking and remarketing lists).
  • Performance Optimization (ROAS Focus):
  • Conduct daily monitoring and rigorous A/B testing of ads, audiences, bidding strategies, and landing pages to ensure optimal performance.
  • Manage and allocate budgets effectively across various channels and campaigns to achieve specific ROAS targets.
  • Specialize in running campaigns targeting markets like the US, UK, UAE, Argentina, and India.
  • Adjust ad creative, messaging, and bidding strategies based on international consumer behavior and seasonality.
  • Reporting & Analysis:
  • Analyze campaign data using Google Analytics and platform-specific insights to generate detailed performance reports.
  • Provide actionable recommendations for improving campaign efficiency and scaling successful initiatives.

Required QualificationsTechnical & Platform Expertise

  • Experience: 2 - 3 years of hands-on experience managing large-scale paid campaigns on both Meta (Facebook/Instagram) and Google (Search/Shopping).
  • Meta Ads Manager: Campaign setup, custom/lookalike audience creation, DABA (Dynamic Ads for Broad Audiences).
  • Google Ads: Search campaigns, Performance Max, Google Shopping feeds, and optimization techniques.
  • Data Tools: Expert use of Google Analytics 4 (GA4) for attribution and performance measurement.
  • E-commerce Focus: Proven track record of driving online sales and maximizing ROAS for an e-commerce business.

Soft Skills & Others

  • Highly analytical with a strong ability to interpret complex data and translate it into clear campaign actions.
  • Excellent written communication skills for persuasive ad copy.
  • Self-motivated, proactive, and capable of managing multiple campaigns simultaneously.
  • Proficiency in both Hindi and English.

Extra Skills (Bonus Points)

  • Experience with other paid channels (e.g., Pinterest Ads, TikTok Ads).
  • Certification in Google Ads or Meta Blueprint.
  • Experience in the furniture, home décor, or luxury goods industry.

Job Types: Full-time, Permanent

Pay: From ₹25,000.00 per month

Work Location: In person

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