Meta & Google Ads Expert
3 days ago
About us
Genix Entertainment is a Jaipur-based digital marketing agency dedicated to helping Indian brands grow through impactful campaigns, engaging content, and smart digital strategies. We partner with clients across entertainment, e-commerce, healthcare, and travel industries to deliver measurable results.
Key Responsibilities
- Plan, manage, and optimize high-performing campaigns on Meta (Facebook & Instagram) and Google Ads (Search, Display, YouTube).
- Conduct detailed audience and keyword research to improve targeting and reach.
- Run A/B tests for creatives, copy, and targeting to improve performance.
- Monitor campaign budgets, ROI, and other key performance metrics.
- Collaborate with creative and content teams to guide ad visuals and messaging.
- Analyze data and performance trends to identify growth opportunities.
- Stay updated with the latest features, trends, and policy changes across both platforms.
- Provide clear reports and insights to stakeholders or clients.
Requirements
- Solid hands-on experience in Meta Ads Manager and Google Ads platforms.
- Strong understanding of metrics like ROAS, CTR, CPC, CPA, and audience funnels.
- Experience with scaling campaigns and managing high ad spends.
- Good command of analytics tools like Google Analytics, Meta Events Manager, and tracking setup.
- Ability to analyze data and apply learnings to improve results.
- Clear communication skills and the ability to work with cross-functional teams.
What You'll Learn / Gain
- Deeper insights into running full-funnel campaigns across both platforms.
- Strong understanding of budget management, creative testing, and performance scaling.
- Hands-on experience in analyzing data and making data-backed decisions.
- Opportunity to work on real, high-impact campaigns that directly affect business growth.
Industry
- Advertising Services
Employment Type
Full-time
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