Retail Operations Executive

Retail Sales & Operations Executive — BulBulAbout BulBul

BulBul is a women's Indian-wear brand from Bubble Bee Export House, delivering premium quality at honest prices—straight from our factory to your wardrobe.

Role Summary

Own end-to-end store and pop-up operations while driving sales, customer delight, and tight inventory control. You'll be the on-ground owner for daily retail targets, VM, billing, staffing/training, exhibitions/pop-ups, and post-sales CRM follow-ups.

Reporting to:
Retail Lead/Founder

Location:
Ahmedabad (with frequent local travel for pop-ups/exhibitions)

Key Responsibilities1) Sales & Customer Experience

• Achieve daily/weekly/monthly sales targets, AOV, conversion %, and UPT.
• Deliver premium in-store experience aligned with BulBul's "Factory to Wardrobe" promise.
• Handle styling assistance, size exchanges, and grievance resolution on the spot.
• Capture customer data (phone, WhatsApp consent) for remarketing and loyalty.

2) Store / Pop-Up Operations

• Open/close procedures, cash/UPI/card settlement, day-end reconciliation, and petty cash.
• POS billing, barcoding/price tagging, discount execution, and GST-compliant invoicing.
• Maintain store hygiene, trial room SOPs, safety & loss prevention.
• Set up and dismantle pop-ups/exhibition stalls; manage fixtures, lights, signage, and promo materials.

3) Inventory, VM & Replenishment

• Daily cycle counts; weekly stock audits; shrinkage control within budgeted norms.
• Replenish bestsellers by size/color; manage RTV/RTS and inter-store transfers if any.
• Plan and execute collection drops with strong merchandise presentation and look-books.
• Implement seasonal/occasion VM (e.g., Navratri, weddings, festivals).

4) Marketing & Events Enablement

• Coordinate local marketing (leaflets, standees, collaborations, micro-influencers).
• Execute launch days, preview events, and exhibition offers; manage sampling/try-ons.
• Capture UGC and basic content (short videos/photos) for the social team.

5) People & Training

• Train promoters/assistants on product features, fabrics, fits, and selling scripts.
• Create weekly rosters, attendance, and performance notes; uphold grooming standards.

6) Reporting & Compliance

• Maintain daily sales reports (DSR), footfall, conversions, and returns/exchanges.
• Share event ROI sheets after every pop-up/exhibition (sales, cost, CAC, repeat potential).
• Ensure policy compliance (returns/exchanges, warranty, discount periods).

KPIs (What Success Looks Like)

• Sales:
  Target achievement %, AOV, UPT, conversion %.
• Inventory:
  Shrinkage ≤ 0.8% monthly; stock accuracy ≥ 99%.
• Customer:
  NPS/feedback ≥ 4.5/5; repeat rate & WhatsApp opt-ins.
• Operations:
  Zero cash/UPI variance; on-time DSR submission; SOP adherence.
• Events:
  Positive ROI on exhibitions/pop-ups with clear lead capture & follow-ups.

Requirements

• 2–5 years in retail fashion/apparel sales & operations (ethnic wear preferred).
• Hands-on with POS, barcoding, basic Excel/Google Sheets; comfort with CRM/WhatsApp Business.
• Strong communication in English & Hindi/Gujarati; customer-first attitude and grooming.
• Physically fit for pop-up setups; willingness to work weekends/festive days.

Nice to Have

• Experience launching new stores/pop-ups.
• Basic content creation (phone photography/reels).
• Knowledge of fabrics, embroidery, and sizing in ethnic/fusion wear.

Work Schedule & Compensation

• 6-day week; weekly off on a rolling basis.
• Salary: Market-competitive fixed + performance incentives (monthly).
• Perks: Staff discounts, festival bonuses, on-ground training with the founding team.