Paid Social Manager

About Us

Adnaut is a digital media consultancy that empowers brands and advertisers to make data-smart media investments, maximizing business outcomes with precision and efficiency. As a navigator in the Ad-Tech universe, our vision is to elevate marketing standards through conscious decisions that prioritize both business and environmental sustainability - delivering impact, one impression at a time. We push the boundaries of advertising technology by developing solutions that keep advertisers at the core of everything we do. Our key services include Digital Media, Data & Strategy, and Analytics & AI solutions. Through these, we ensure that every ad spend counts, driving decisions that shape the future of Ad-Tech - boldly, fearlessly, and sustainably.

Job Overview

We're looking for a results-driven Performance Marketing Manager to lead and scale our performance marketing efforts across Meta, TikTok, Snapchat, LinkedIn, and other Social platforms. This is a strategic hands-on role client facing role where you'll manage full-funnel, data-driven campaigns for international clients, with a strong focus on acquisition, retention, and ROI.

You'll collaborate with cross-functional teams (analytics, creatives, product, and strategy) to launch impactful campaigns that drive measurable business outcomes. The ideal candidate brings deep Paid Media expertise, international campaign experience & client management, and a strong understanding of how performance marketing connects to the broader customer journey.

Key Responsibilities

• Provide strategic leadership and hands-on execution for campaigns across Meta, TikTok, Snapchat & other paid social platforms
• Set up, manage, and optimize campaigns with a focus on performance, ROAS, and CAC efficiency
• Define channel mix, audience targeting, and media budgets aligned with business goals (e.g., lead gen, app installs, or e-commerce sales)
• Build and maintain full-funnel campaigns (acquisition, retargeting, retention)
• Monitor and interpret campaign performance, deliver insightful reporting, and identify optimization opportunities
• Lead A/B testing efforts to enhance creative, copy, bidding, and landing page performance
• Stay ahead of platform updates, algorithm changes, and industry best practices
• Work closely with cross-functional teams (analytics, programmatic, data science, sales, and tech) to align performance strategies
• Scale campaigns for international markets including UK, US, and other regions
• Build and implement full-funnel strategies including acquisition, retention, win-back, and churn-prevention campaigns
• Contribute to the development of processes, automation, and internal products to scale client performance
• Onboard, train, and manage junior campaign executives or team members as needed
• Build and maintain SOPs for campaign operations, QA, and reporting
• Create and deliver client-ready presentations and performance reviews

Requirements and Skills

• 4+ years of experience in managing Meta & TikTok is mandatory
• Experience in managing social platforms Snapchat, LinkedIn, X & reddit is a plus
• Proven experience in both the strategic development, execution & optimization of both Brand and performance campaigns
• Hands-on experience with leading the development and deployment of best-in-class audience segmentation, and data-driven targeting that can be leveraged within campaign
• Obsession with data-driven optimisation – ensuring test and learn is applied to everything you do
• Experience in managing multi-national campaigns. Run and manage social campaigns in the - Europe, Asia, Middle East, North and South America markets.
• Strong leadership skills and management capability - i.e. Upskilling the team and setting the standard for what good looks like. Ensuring that we are able to not only do the doing, but also to lead by example, and create market leading strategic narratives to win, grow and retain business
• Must have strong presentation and client-facing skills with the ability to clearly communicate performance insights, strategies, and campaign outcomes to both technical and non-technical stakeholders.
• In-depth knowledge of audience targeting, pixel-based tracking, and conversion funnels
• Experience with Google Analytics, Data Studio, and tag management
• Track record of building and scaling performance-driven media strategies
• Proven ability to create and interpret data dashboards and attribution models – as well as looking beyond social platform level data as a way of assessing the impact of your channel
• Strong skills in Excel, PowerPoint / Google slides, and campaign performance reporting
• Detail-oriented mindset with excellent communication, writing, and editing skills
• Willingness to learn, test, and adopt new tools and methodologies

What we Offer?

• Fixed salary & performance bonus
• Fully remote working with flexible hours
• Full access to premium tools
• Opportunity to work directly with founders & decision-makers
• Be part of a fast-growing agency with a performance-first culture
• Esop options

Location - INDORE (In office)