Paid Campaign Specialist

3 days ago

Indore, Madhya Pradesh, India Zigsaw Full time ₹ 12,00,000 - ₹ 36,00,000 per year
Job Description  As a Paid Campaign Specialist, you'll be responsible for: - Ad Copy: Planning and drafting compelling ad copies that drive performance. - Keyword Planning: Conduct extensive research to identify relevant intent-based keywords for proper   funnel management and paid execution. - Target Market Profiling: Conducting market research to better comprehend prevailing consumer       behaviors. - Campaign Management: Planning, managing, and executing paid campaigns within different PPC       channels and retargeting Ads (Google Ads, Facebook, Instagram). - Performance Management: Identifying, optimizing, and scaling performance to scale and achieve     critical KPIs targets for Renegade, across different ad categories. - Experimentation: Planning and executing A/B experiments to identify and scale high-performing       campaigns. - Analytics & Attribution Management: Tracking, analyzing, extracting, and reporting actionable       insights from paid campaigns to drive further performance. - Social Ad Campaigns: Planning, managing, and executing social ad campaigns to support company      branding efforts. - Reporting: Managing and monitoring active campaign performance while providing relevant insights to    support department strategy and improved operations.Education/Experience Required Skills & Qualifications:
- At least 2+ years of experience in Google Ads, Facebook Ads, and/or Instagram Ads. - Must be proficient in Search, Display, Remarketing, Video Ads, and/or Shopping Ads, and retargeting     campaigns. - Must be familiar with Google Analytics, Google Tag Manager, automated rule scripts, a user behavior     analytics platform. - Must be able to implement custom conversion tracking, pixel tracking, UTM tagging, as well as goal      setting for Google Analytics. - Must have strong ownership of work and a data-driven approach toward performance management. - Strong proficiency with Excel is preferred (Pivot, Charts). - Excellent verbal, written, and interpersonal communication skills. - Proven experience creating high-impact, unique marketing campaigns. - Ability to harness collaboration to produce well-crafted content. - A minimum Bachelor's degree in an academic field such as Marketing and Communication, or IT field will  be preferred.

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