Technical Marketing Manager

Job Title
: Technical Marketing Manager

Location
: Pan India

Department
: Marketing / Sales

Reports to
: Sales Head

Job Type
: Full-Time

Position Overview
We are seeking a dynamic and results-driven
Technical Marketing Manager
with a strong background in mechanical engineering and 5-6 years of experience in the marketing domain. The ideal candidate will combine technical expertise with marketing strategies to drive product awareness, customer engagement, and sales growth in a technical environment.

As a key member of our marketing team, you will play a pivotal role in bridging the gap between engineering and marketing to effectively communicate the value of our products and services to customers. This role demands creativity, strong technical acumen, and the ability to work closely with engineering, sales, and product teams to develop and execute successful marketing campaigns.

Key Responsibilities

• Product Marketing Strategy: Develop and execute technical marketing strategies to support product launches, customer engagement, and overall brand growth in the mechanical industry.
• Customer Education: Create content and resources (brochures, presentations, whitepapers, videos, etc.) to educate customers and prospects about the technical features and benefits of products.
• Cross-Functional Collaboration: Work closely with the sales, product management, and engineering teams to gather insights and feedback, ensuring marketing campaigns are aligned with product capabilities and customer needs.
• Market Research & Competitive Analysis: Conduct market research and analyze industry trends, competitors, and customer feedback to identify opportunities for product innovation and differentiation.
• Sales Enablement: Support the sales team with the necessary technical marketing materials, case studies, product specifications, and presentations to help close sales and generate leads.
• Campaign Management: Plan, implement, and optimize digital marketing campaigns (social media, email, SEM, etc.) to drive product awareness, lead generation, and customer conversion.
• Customer Relationship Management: Engage with customers and prospects through technical webinars, events, trade shows, and other customer-focused initiatives.
• Performance Tracking: Measure the success of marketing campaigns and adjust strategies based on metrics such as lead generation, conversion rates, and customer engagement.

Required Qualifications

• Education: Bachelor's degree in Mechanical Engineering or a related field. An MBA or additional marketing certifications are a plus.
• Experience:
• 5-6 years of experience in technical marketing, preferably within the mechanical or engineering industry.
• Proven experience in developing marketing strategies for complex technical products or solutions.
• Skills:
• Strong technical understanding of mechanical engineering principles and product development processes.
• Exceptional communication skills, both written and verbal, with the ability to explain technical concepts to non-technical audiences.
• Proficiency in digital marketing platforms, marketing automation tools, CRM systems, and analytics tools.
• Experience in content creation, including technical documentation, presentations, and product specifications.
• Abilities:
• Strong problem-solving and analytical skills to assess marketing performance and market needs.
• Ability to work in a fast-paced, cross-functional team environment.
• Project management skills with the ability to manage multiple campaigns simultaneously.
• Preferred:
• Knowledge of industry-specific tools, software, and methodologies used in mechanical engineering.
• Familiarity with SEO, SEM, and other digital marketing best practices.

Why Join Us

• Opportunity to work in an innovative and growth-focused company.
• Collaborative work environment with cross-functional teams.
• Competitive salary and benefits package.
• Room for career development and growth within the company.

If you are a motivated and results-oriented marketing professional with a strong technical background in mechanical engineering, we encourage you to apply and join our team in driving the success of our products and services.