Sales Representative – FMCG

Location:
Ahmedabad, Gujarat

Work Mode:
On-site (Full-time)

Reports To:

Sales Manager / Area Sales Manager

Department:
Sales & Distribution

Job Summary

The Sales Representative is responsible for driving sales growth of our FMCG products within an assigned territory. This includes building and maintaining strong retailer/distributor relationships, achieving sales targets, ensuring product availability and visibility, and providing market intelligence to inform business decisions.

Key Responsibilities

1. Promote and sell the company's range of FMCG products to existing and prospective clients (retailers, wholesalers, distributors).
2. Achieve agreed-upon sales targets (monthly/quarterly/annual) and outcomes in the assigned territory.
3. Develop and maintain strong business relationships with customers, distributors and retail outlets to secure repeat business.
4. Conduct regular field visits to outlets, monitor stock levels, merchandising standards, shelf space and product visibility in stores.
5. Identify and attract new customers/markets, open new distribution channels and expand market share.
6. Monitor market trends, competitor activity and consumer behavior, and provide insights/reports to management.
7. Collaborate with Marketing, Supply Chain, and other internal teams to ensure products are supplied, launched and promoted effectively.
8. Prepare and submit accurate sales reports, forecasts, call activity logs and territory reviews.
9. Handle customer complaints and ensure high levels of customer satisfaction.
10. Carry out duties as assigned by management, including participation in trade promotions, product launches, and exhibitions.

Qualifications & Experience

• Bachelor's degree in Business, Marketing, or a related field preferred.
• Previous experience in FMCG sales (preferably 1-3 years or more) is desirable.
• Strong communication, negotiation and interpersonal skills.
• Understanding of sales principles, territory management and customer services.
• Ability to work in a fast-paced, target-driven environment, comfortable with field visits and travel.
• Proficiency in Microsoft Office (Excel, Word, PowerPoint) and familiarity with CRM tools is a plus.
• Valid driving license and own vehicle (or ability to travel) may be required, depending on the territory.

Required Skills & Attributes

• Target orientation and results-driven mindset
• Strong planning, organization and time-management skills
• Excellent presentation and persuasion skills
• Ability to build and maintain lasting client relationships
• Analytical mindset to interpret sales data and market information
• Adaptability, initiative and self-motivation
• Reporting & Performance Metrics
• Achievement of sales volume, revenue and margin targets within territory
• Growth in distribution points, new accounts opened, and market share
• Compliance with call cycles, update of CRM/territory data and timely reporting
• Merchandising standards, product availability and shelf visibility
• Customer satisfaction, retention and complaint resolution

Work Environment & Travel

Field-based role with considerable travel across the assigned territory. Frequent store/retail visits, distributor meetings, trade promotions and product launches. May include meeting deadlines and working beyond standard hours during peak activities.

Career Path

Successful performers can progress to Senior Sales Representative → Area Sales Manager → Regional Sales Manager within the FMCG sales function.

About Rewynd Snacks

Rewynd Snacks is a fast-growing FMCG brand under Gulab Oil and Food Ahmedabad Pvt. Ltd., focused on healthy, roasted snacks - from peanuts and chana chikki to nuts and mixes - built on the vision of bringing mindful snacking to modern India. Operating across 8 states and 12,000+ retail outlets, Rewynd is expanding rapidly and believes in a culture of ownership, learning, and warmth.

Why Join Rewynd Snacks

• Work directly with the Founder's Office and leadership team.
• Be part of a young, passionate brand shaping India's healthy snacking future.
• Experience full-cycle HR exposure in a fast-scaling FMCG environment.
• Growth-oriented, empathetic, and collaborative work culture.