Senior General Manager

4 days ago

Mumbai, Maharashtra, India Aakash Powertech Full time ₹ 8,00,000 - ₹ 24,00,000 per year

The Sr. General Manager - Marketing will be responsible for driving the entire sales lifecycle, from lead generation to order closure, for the agency business catering to B2B customers on a pan-India basis. This role demands strategic leadership to manage a team, develop new business opportunities, handle large key accounts, and ensure successful order execution.

Key Responsibilities:

Lead Generation and Business Development:

  • Identify potential business opportunities and generate leads across diverse industrial and OEM sectors.
  • Develop and maintain a robust sales pipeline to meet business targets.
  • Foster relationships with key stakeholders in EPC contractors, OEMs, and industrial customers.

Order Closure and Execution:

  • Lead negotiations, prepare quotations, and finalize orders with key accounts.
  • Ensure seamless coordination between customers and manufacturers for timely order execution.
  • Manage pricing strategies and approval processes to meet both customer needs and profitability goals.

Team Leadership and Management:

  • Build, lead, and mentor a high-performing marketing and sales team.
  • Set clear objectives, monitor performance, and provide continuous training and guidance.

Key Account Management:

  • Develop and strengthen relationships with large key accounts to ensure customer satisfaction and repeat business.
  • Act as the primary point of contact for key accounts, addressing their concerns and requirements proactively.

Market Analysis and Strategy Development:

  • Analyze industry trends, competitor strategies, and customer needs to inform marketing plans.
  • Develop and implement strategic marketing initiatives to enhance market presence and capture new opportunities.

Reporting and Coordination:

  • Provide detailed reports on lead generation, pipeline progress, order closures, and team performance.
  • Coordinate with manufacturers to ensure alignment with business objectives and client expectations.

Compliance and Documentation:

  • Ensure adherence to company policies, contractual obligations, and confidentiality agreements.
  • Oversee accurate documentation of all sales and marketing activities.

Qualifications and Experience:

Educational Qualification:

  • MBA in Marketing/Sales or equivalent from a reputed institute.
  • Engineering degree (preferably Electrical/Electronics/Mechanical) is an added advantage.

Experience:

  • Minimum 15-18 years of experience in B2B marketing and sales, with a proven record of accomplishment of managing the full sales lifecycle, from lead generation to order closure.
  • Strong experience in the cables or electrical equipment industry is highly desirable.

Skills and Competencies:

  • Exceptional leadership, team management, and decision-making skills.
  • In-depth knowledge of B2B sales processes, lead generation techniques, and order closure strategies.
  • Strong networking abilities and relationships with key stakeholders in relevant industries.
  • Excellent communication, negotiation, and presentation skills.
  • Proficient in using CRM software and Microsoft Office Suite.

Additional Requirements:

  • Willingness to travel extensively across India to meet customers and drive business.
  • Strong analytical skills for evaluating market trends and sales data.
  • Familiarity with cables, electrical products, and related industrial applications.

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