Social Media Manager

2 days ago

Noida, Uttar Pradesh, India BuildAmbit Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Job Title:
Social Media Manager

Location:
Work From Office – Noida

Department:
Marketing

Reports to:
Head of Marketing

Company:
BuildAmbit

Role Overview

We're looking for a
Social Media Manager
with
strong EdTech experience
to lead BuildAmbit's digital presence and community engagement efforts.

The ideal candidate will have a proven track record in managing
social media for EdTech brands or learning-focused platforms
, with a deep understanding of how to create content that educates, engages, and converts.

You'll be responsible for shaping the brand's voice across
LinkedIn, Instagram, YouTube, and other platforms
, building awareness and trust within the learning and construction ecosystems.

EdTech Experience is Mandatory

Candidates
must have prior experience in an EdTech company
— managing social media strategy, campaigns, and audience engagement for learning-based or education-driven brands.

Applications without EdTech experience will
not be considered.

Key Responsibilities
1. Strategy & Planning

  • Develop and execute social media strategies tailored for EdTech audiences — driving awareness, engagement, and lead generation.
  • Plan monthly content calendars and campaigns aligned with product launches and learning initiatives.
  • Identify trends and audience behaviors within the EdTech and construction-learning space.

2. Content Creation & Management

  • Collaborate with marketing, design, and academic teams to produce engaging, educational, and visually appealing content.
  • Write impactful copy and scripts for videos, reels, and posts that communicate the brand's learning-driven mission.
  • Maintain a consistent and authentic brand voice across all platforms.

3. Community Management

  • Build, engage, and nurture online learning communities.
  • Manage interactions across all channels — comments, messages, and community discussions.
  • Partner with educators, creators, and influencers to expand reach.

4. Analytics & Optimization

  • Monitor social media performance through analytics tools and provide actionable insights.
  • Optimize content strategy based on engagement data, CTRs, and audience feedback.
  • Track key metrics such as follower growth, engagement rate, and content reach.

5. Campaigns & Collaborations

  • Plan and execute EdTech-focused campaigns and storytelling initiatives.
  • Manage influencer collaborations, brand partnerships, and paid promotions relevant to the learning and construction sectors.

Qualifications

  • Bachelor's degree in Marketing, Communications, or a related field.
  • 2–5 years of experience managing social media for an EdTech brand (Mandatory).
  • Deep understanding of the EdTech ecosystem, learner personas, and content styles that perform in this space.
  • Excellent communication, storytelling, and creative direction skills.
  • Proficiency in analytics tools (Meta Business Suite, Google Analytics, etc.).
  • Hands-on experience with Canva, Adobe Creative Suite, or short-form video editing tools preferred.

What We Offer

  • Competitive salary based on experience.
  • Opportunity to shape the digital voice of a growing brand in the construction + EdTech space.
  • Creative autonomy with a high level of ownership.
  • Collaborative, learning-driven environment with fast growth potential.

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