Content & Growth Strategist

2 days ago


Ahmedabad, Gujarat, India Unity Interiors Full time ₹ 5,00,000 - ₹ 15,00,000 per year

We're looking for a 
data-driven creative strategist
 who can turn every video, reel, and post into a growth engine. Someone who deeply understands YouTube + Instagram algorithms, SEO, and digital funnels and can plan, execute, and scale content that brings both 
reach
 and 
revenue
.

Core Responsibilities

1. Content Strategy & Planning

  • Research top-performing interior design trends, keywords & formats.
  • Build monthly content calendars (for YouTube, Instagram & Shorts).
  • Conceptualize new series, hooks, and storytelling styles for higher retention.
  • Create briefs for writers, editors, and designers - ensuring brand consistency.
  • Repurpose content across platforms (Reels → Shorts → Pinterest → Blog).

2. Growth & Analytics

  • Track and analyze content performance (views, CTR, retention, engagement).
  • Identify trends, patterns & audience behavior to refine content strategy.
  • Suggest improvements based on YouTube Studio, Meta Insights & Google Analytics.
  • Plan collaborations and cross-promotions to expand audience reach.

3. Performance Marketing & Funnels

  • Run and optimize ad campaigns for courses, consultations & memberships.
  • Set up and manage retargeting ads for YouTube, Instagram & Google.
  • Build and optimize landing pages and lead funnels (with sales team).
  • Track ROI and conversion metrics — report weekly performance insights.

4. Team & Process Management

  • Coordinate between writers, editors, and designers for smooth production.
  • Maintain publishing timelines and ensure consistency across platforms.
  • Manage content distribution, community engagement & brand partnerships.


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