Content & Growth Strategist
2 days ago
We're looking for a
data-driven creative strategist
who can turn every video, reel, and post into a growth engine. Someone who deeply understands YouTube + Instagram algorithms, SEO, and digital funnels and can plan, execute, and scale content that brings both
reach
and
revenue
.
Core Responsibilities
1. Content Strategy & Planning
- Research top-performing interior design trends, keywords & formats.
- Build monthly content calendars (for YouTube, Instagram & Shorts).
- Conceptualize new series, hooks, and storytelling styles for higher retention.
- Create briefs for writers, editors, and designers - ensuring brand consistency.
- Repurpose content across platforms (Reels → Shorts → Pinterest → Blog).
2. Growth & Analytics
- Track and analyze content performance (views, CTR, retention, engagement).
- Identify trends, patterns & audience behavior to refine content strategy.
- Suggest improvements based on YouTube Studio, Meta Insights & Google Analytics.
- Plan collaborations and cross-promotions to expand audience reach.
3. Performance Marketing & Funnels
- Run and optimize ad campaigns for courses, consultations & memberships.
- Set up and manage retargeting ads for YouTube, Instagram & Google.
- Build and optimize landing pages and lead funnels (with sales team).
- Track ROI and conversion metrics — report weekly performance insights.
4. Team & Process Management
- Coordinate between writers, editors, and designers for smooth production.
- Maintain publishing timelines and ensure consistency across platforms.
- Manage content distribution, community engagement & brand partnerships.
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