Sales & Marketing Head

Job Description – Sales & Marketing Head

Location: BS International School, Bingipura, Electronic City, Bangalore

Work Mode: Work From Office (WFO)

Working Days: 6 Days a Week

Joining: Immediate / Ready to Start

About the Institution

BS International School (BSIS), located in Electronic City, Bangalore, is a rapidly growing educational institution committed to delivering excellence in academics, holistic development, and global exposure. The school follows a progressive learning approach, combining modern teaching methodologies with strong value-based education.

To strengthen the institution's growth trajectory, we are looking for a high-performing Sales & Marketing Head with a proven track record in admissions growth, school branding, and relationship-driven sales.

Position Overview

The Sales & Marketing Head will lead the school's complete admissions, marketing, branding, and outreach function. The role requires strong strategic thinking, hands-on execution, team leadership, and deep experience in managing school admissions cycles. The incumbent will be responsible for driving student enrolments, strengthening the school's market positioning, and ensuring sustained year-on-year growth.

Key Responsibilities

1. Admissions & Sales Management

• Own and drive the complete admissions cycle from lead generation to final admission closure.
• Achieve monthly and annual admission targets across grades.
• Create and execute parent engagement and conversion strategies.
• Lead school tours, counselling sessions, and admission events.
• Maintain strong conversion ratios through follow-ups and personalized engagement.

2. Marketing & Brand Building

• Develop annual marketing plans aligned with school growth objectives.
• Strengthen the school's brand identity through digital, offline, and community campaigns.
• Manage website, SEO, online listings, and social media presence.
• Conceptualize and execute school promotional videos, brochures, newsletters, and other marketing materials.
• Collaborate with academic teams to highlight achievements, accolades, and milestones.

3. Lead Generation & Outreach

• Build and manage partnerships with corporates, apartments, preschools, daycares, and community groups.
• Conduct outreach events, school fairs, parent seminars, and open-house programs.
• Develop BTL activities like roadshows, kiosks, banners, and local advertising to strengthen brand reach.
• Manage and expand digital lead-generation campaigns.

4. Team Leadership

• Recruit, train, and manage the Admissions & Marketing team.
• Define clear KPIs and performance metrics.
• Monitor daily performance and drive a result-oriented culture.
• Work closely with the school leadership for departmental alignment.

5. Market Intelligence & Strategy

• Conduct competitor benchmarking and market research.
• Identify new opportunities for student enrolment and brand expansion.
• Track trends in the K–12 education sector to optimize marketing strategy.
• Provide regular reports and dashboards to management.

6. Stakeholder Management

• Work closely with Principal, Academic Coordinators, and School Management for communication alignment.
• Ensure excellent parent experience throughout the admissions journey.
• Represent the school at external events and forums.

Required Qualifications & Experience

Educational Background

• Bachelor's/Master's Degree in Marketing, Business Administration, Education Management, or related fields.

Experience

• Minimum 7–12 years of experience in Sales/Marketing.
• At least 4–5 years of proven experience in school admissions (mandatory).
• Strong track record of achieving and exceeding admissions targets.
• Experience in managing marketing teams and campaigns.

Skills & Competencies

• Excellent communication & presentation skills.
• Strong leadership and decision-making ability.
• Deep understanding of parent expectations and schooling trends.
• Expertise in digital marketing and lead management tools (CRM).
• Strong relationship-building skills.
• High ownership, results-driven attitude, and ability to work under pressure.

Compensation & Benefits

• Annual CTC: Up to ₹12 Lakhs
• Attractive Incentives tied to admissions target achievements.
• Performance bonuses for exceptional results.
• Opportunity to work with a growing institution aiming for excellence.
• Career growth opportunities with expanding school operations.

Work Conditions

• Work From Office – Mandatory
• 6 Days Working (Monday to Saturday)
• Immediate joiners preferred.

Job Type: Full-time

Work Location: In person