
Corporate, Brand and Global Communication and Crisis Management
22 hours ago
Corporate Communication
Pay BandM6 and above
Role
This role is responsible for shaping and protecting the company's reputation, building our brand narrative, and leading all internal and external communication strategies. A key component of this position is developing and executing our crisis management and issues response plans. The incumbent will be responsible for Corporate Reputation , Policy Advocacy, Emerging Mobility, Global Business and Global Sports.
Manage all aspects of media relations, including proactive outreach, press release distribution, and spokesperson training.
Strategically Build and Enhance the Corporate Reputation of Hero MotoCorp in the public domain – both domestic and globally
Be the Custodian of the Corporate Reputation of Hero MotoCorp. through a 360 degrees holistic approach towards all relevant stakeholder groups including Media, Policy Makers, Policy Influencers, Regulators, Investors & Strategic Partners.
Establish Hero MoroCorp as responsible social citizen by highlighting CSR initiatives
Build Hero's thought leadership through local & global events
Proactive & Strategic approach to enhance the public profiling of the Chairman & CEO, the Leadership Team & the Board of Directors – both in the domestic market and globally.
Provide strategic counsel and support to C-suite executives on speaking engagements, media interviews
This includes the entire spectrum of corporate and product communication, starting from strategic conceptualization to effective implementation on the entire range of products, including ICE vehicles & Electric Vehicles.
Take complete ownership to leverage all the marquee sports associations
Be responsible for new product launches & reviews
Work closely with marketing & sales teams to maintain brand leadership
Proactively take the Lead in crisis management through strategic communication approach/tools
Be the Lead and the SPoC for all crises at the Enterprise level as well as in all the assigned areas of responsibilities.
Prepare a Crisis Communication & Management Play Book for any potential crisis situations that may emerge and the escalation/chain of command protocols therein.
Anticipate & act on potential crisis and manage the situations effectively and quickly
Work closely with the marketing team to amplify messaging & campaigns
Develop and implement a comprehensive digital and social media strategy in collaboration with the Marketing team and that aligns with overall corporate communication objectives. This includes defining key messages, identifying target audiences, and selecting the right platforms and content formats.
Create, curate, and manage engaging content for all corporate digital channels, including social media platforms (e.g., LinkedIn, X/Twitter, Instagram), the company blog, and the corporate website. Ensure all content is on-brand and in line with company values.
Corporate Reputation both in India & globally - Develop and execute a comprehensive corporate communications strategy that supports business goals.
Executive Communications
Brand & Product Communications
Crisis Management
Digital & Social Media
Post graduate , preferably master with specialization in Mass communications
A minimum of 19+ years of progressive experience in corporate, brand, or public relations, with at least 8-12 years in a senior leadership roles and managing large teams and agencies
Exceptional written and verbal communication skills.
Strategic & analytical thinking with understanding of measuring impact
Strong media relations skills .
Networking skills and Interpersonal skills
Understanding of social & digital media
Excellent stakeholder management skills
Ability to work under pressure with calm and composed demeanor
Team Player
Operational Efficiency
Highly organized, detail-oriented,
Manage multiple projects
As the world's largest manufacturer of motorcycles and scooters for the last 22 years, Hero is where you will get to work with the brightest innovators, passionate about being the best in what they do. You will become a part of India's proudest legacy, a brand that is celebrated by 110 million Indians and is now taking over the world with its manufacturing superpower. If you are someone who dreams big and goes after their dreams with absolute conviction, Hero is your place to be. At Hero, we are building a cutting-edge future of mobility, pushing frontiers of innovation and aiming for the very best. Choose to be with the best, choose to be your best.
About HeroHeadquartered in New Delhi (India), Hero MotoCorp is the world's largest manufacturer of motorcycles and scooters for 22 consecutive years. We are at the forefront of developing modern, technologically superior and eco-friendly mobility solutions for its millions of customers around the world.
Hero MotoCorp has rapidly transformed into a true multinational organization with a presence in 47 countries across Asia, Africa, Latin America and the Middle East.
We have achieved the coveted milestone of 110 million cumulative production and sales since inception. Aligned with its Vision "Be the Future of Mobility", Hero MotoCorp plans to achieve its next 100 million sales by 2030.
We have a globally benchmarked manufacturing and Research & Development (R&D) ecosystem that is spread across global geographies. Its R&D facilities are located in India and Germany - the Centre of Innovation and Technology (CIT) at Jaipur, India, and the Tech Centre Germany (TCG), near Munich. Hero MotoCorp's eight 'green' manufacturing facilities are spread across India (6), Colombia (1) and Bangladesh (1).
Hero MotoCorp is the pre-eminent leader in the Indian two-wheeler market. It is the only motorcycle manufacturing company listed in Dow Jones Sustainability Index.
In 2022, Hero MotoCorp launched a separate brand for emerging mobility solutions, including Electric Vehicles (EV) - VIDA, Powered by Hero. VIDA has commenced sales of VIDA V1 – its first EV – in India and plans to launch the product in global markets.
We are one of the largest global corporate promoters of multiple sporting disciplines. Hero is globally associated with golf, football, field hockey, cricket and motorsports. Hero MotoSports Team Rally is one of India's flag-bearers in global rally racing. The iconic golfer Tiger Woods is Hero MotoCorp's Global Corporate Partner.
Read more about us.
Be with the best. Be your best. Catch-up on all our latest openings.
Recruitment assessments – We at Hero are equal opportunity employer and committed to a policy of treating all its employees and job applications equally. Some of our roles use assessments to help us understand how suitable you are for the role you've applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.
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