Ecommerce & Digital Marketing Manager

Digital Marketing Lead / Manager

Brand: LifeKrafts | Color Myles

Location: Bengaluru (On-site)

Experience: 3–7 years

Employment: Full-time

About Us

LifeKrafts (Color Myles) is India's pioneering D2C brand in home safety and comfort products — from magnetic mosquito nets and AC thermal curtains to anti-fatigue mats, jute pouches, and baby nets.

Our products are trusted by lakhs of households and sold across Amazon, Flipkart, Meesho, Zepto, and Shopify.

We're now scaling our digital presence across performance marketing, influencer outreach, automation, and brand storytelling — and seeking a Digital Marketing Lead/Manager who can take full-funnel ownership of growth, ROI, and brand visibility.

Role Summary

Own and execute the end-to-end digital marketing strategy — from campaign ideation to performance optimization. This role combines analytical rigor with creative thinking to drive traffic, conversions, and retention across marketplaces and D2C platforms.

Key Responsibilities1) Performance Marketing

• Plan, execute, and scale campaigns across Meta Ads (FB/Instagram), Google Ads, YouTube, Amazon Ads, Flipkart Ads, and Zepto Media.
• Manage and optimize ACOS, TACOS, CTR, ROAS, and overall cost-per-conversion.
• Run A/B tests for creatives, keywords, and landing pages.
• Oversee ad budgets, pacing, and daily performance dashboards.

2) Marketplace Growth (Amazon, Flipkart, Meesho, Zepto)

• Collaborate with marketplace teams to plan event campaigns (BBD, Prime Day, Freedom Sale, Diwali).
• Optimize product visibility, keywords, and sponsored listings.
• Monitor competition pricing, ads, and category trends.
• Track & improve sales velocity, reviews, and conversions through digital interventions.

3) D2C (Shopify) & CRM Automation

• Drive traffic, retargeting, and remarketing through Facebook, Google, and email/WhatsApp automation.
• Build customer journeys using Interakt, Brevo, Klaviyo, or similar tools.
• Set up email drip sequences, WhatsApp campaigns, and retention flows.
• Track Shopify analytics: traffic sources, cart abandonment, repeat customer rate.

4) Content, Social Media & Influencer Marketing

• Oversee content calendar across Instagram, YouTube, and Pinterest.
• Identify and collaborate with influencers (micro & macro) for authentic product storytelling.
• Coordinate with designers & video editors to produce thumb-stopping creatives and reels.
• Integrate AI-generated creatives (Runway, Veo, OpenArt, etc.) to boost campaign visual quality.

5) Analytics, Reporting & Optimization

• Build daily/weekly dashboards for campaign KPIs.
• Use Google Analytics, Meta Business Suite, Amazon Brand Analytics, etc., to monitor performance.
• Optimize ad funnels based on insights — top-of-funnel traffic, add-to-cart %, conversion %, and repeat %.
• Present monthly performance reviews with actionable insights and growth plans.

Must-Have Skills

• Hands-on experience with Meta Ads, Google Ads, Amazon Ads, Flipkart Ads, and Shopify analytics.
• Deep understanding of D2C funnels, ACOS/TACOS/ROAS, CPC, and A/B testing.
• Knowledge of SEO/SEM, keyword research, and content optimization.
• Data-driven mindset with Excel / Google Sheets / Data Studio / Power BI proficiency.
• Strong coordination with creative, operations, and marketplace teams.

Nice-to-Have

• Experience with Brevo, Interakt, Klaviyo, Zapier, Google Tag Manager(Any)
• Familiarity with AI creative tools (Veo 3, Runway, Sora, Midjourney, ChatGPT).
• Basic understanding of Shopify theme editing, UTM tracking, and event tagging.
• Background in home, lifestyle, or D2C consumer brands.

KPIs

• ROAS / TACOS / ACOS performance vs. target
• D2C revenue growth & repeat purchase rate
• Customer acquisition cost (CAC)
• Conversion rate optimization (CRO) metrics
• Social media reach, engagement, and influencer ROI
• Marketplace ranking & visibility score
• Ad spend efficiency and claim recovery

Qualifications

• Bachelor's or Master's degree in Marketing, Business, or Communication.
• 3–7 years of experience in digital marketing, preferably with a D2C or marketplace brand.
• Proven success managing ₹2–10 L+ monthly ad spends with consistent ROI.

What We Offer

• Freedom to experiment across creative + data dimensions.
• Exposure to multi-channel D2C ecosystems with live impact on sales.
• Rapid growth into Head of Marketing role for strong performers.
• Competitive salary + incentives based on ROAS & brand growth metrics.

How to Apply

Send your resume + performance portfolio (campaign results, screenshots, dashboards) to

Subject: "Digital Marketing Manager – Your Name | LifeKrafts"

Job Types: Full-time, Permanent

Pay: ₹30, ₹40,000.00 per month

Benefits:

• Provident Fund

Work Location: In person