Digital Marketing Expert

2 weeks ago

K R Puram Bengaluru Karnataka, India Wellbeing Products Pvt. Ltd Full time

**About Us**:
We are a fast-growing, innovation-driven D2C brand making waves in the Indian market with practical, high-impact home solutions. As we scale up rapidly, we’re looking for a dynamic **Digital Marketing Expert** who can take charge of our marketing engine—strategy to execution—and help us grow 10x.

**Role Summary**:
We're seeking a **go-getter** who thrives in a fast-paced startup environment. This is not just a marketing executor’s role - you will be a **thinker, strategist, and implementer**, owning every aspect of our digital presence. No micromanagement. You lead, you deliver.

**Key Responsibilities**:

- **Strategy & Planning**:

- Set clear goals, KPIs, and performance benchmarks.
- **Execution & Optimization**:

- Plan and run performance campaigns (Google Ads, Meta Ads, Amazon Sponsored Ads, etc.) and optimize based on ROI.
- Manage SEO/SEM, social media, influencer campaigns, affiliate marketing, and content strategy.
- Use analytics tools (Google Analytics, Meta, Shopify, Amazon, etc.) to track, report, and continuously improve performance.
- **Team Collaboration**:

- Coordinate with internal design/content/product teams to ensure consistent and impactful messaging.
- Brief and manage freelancers or agencies (when required).
- **Growth & Innovation**:

- Identify growth hacks, new tools, and trends to stay ahead of the curve.
- Suggest and implement new channels, automations, and A/B experiments.

**Requirements**:

- 3-6 years of experience in **performance and brand marketing** for D2C/eCommerce brands.
- Strong knowledge of **Shopify** and D2C sales funnels.
- Excellent grasp of data, KPIs, and tools like **Google Analytics**, **Meta Pixel**, and **Heatmaps**.
- Ability to work independently, own outcomes, and drive growth with mínimal supervision.
- Self-motivated, proactive, and execution-focused with a startup mindset.

**Nice to Have**:

- Experience with influencer marketing, affiliate marketing, and B2B campaigns.
- Basic knowledge of design tools like Canva or Adobe Suite.

**What We Offer**:

- Complete ownership and freedom to lead digital strategy.
- Fast-track growth opportunities in a scaling brand.
- Collaborative, transparent, and entrepreneurial work culture.
- Competitive salary + performance-based incentives.

Immediate Joining Preferred

**Job Types**: Full-time, Permanent

Pay: ₹35,000.00 - ₹60,000.00 per month

**Benefits**:

- Paid time off
- Provident Fund

Schedule:

- Day shift

Supplemental Pay:

- Commission pay
- Performance bonus

Work Location: In person

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