Marketing Manager

16 hours ago

Siliguri, West Bengal, India Rohit Agency Full time ₹ 1,20,000 - ₹ 2,40,000 per year

Job Summary

We are seeking a dynamic and experienced Marketing Manager to lead our marketing efforts and drive brand awareness. The ideal candidate will possess a strong background in digital marketing, content creation, and multichannel strategies. This role requires a creative thinker with excellent analytical skills to develop and implement effective marketing campaigns that resonate with our target audience.

Responsibilities

  • Develop and execute comprehensive marketing strategies that align with company goals.
  • Oversee SEO initiatives to enhance online visibility and organic search rankings.
  • Manage social media marketing efforts across various platforms to engage audiences and promote brand messaging.
  • Implement multichannel marketing campaigns, including email marketing, print advertising, and digital advertising.
  • Utilize Google Analytics to track performance metrics and optimize campaigns based on data-driven insights.
  • Collaborate with the sales team to support advertising sales initiatives and drive revenue growth.
  • Create compelling content for various channels, ensuring alignment with brand voice and messaging.
  • Utilize Adobe Creative Suite for designing marketing materials and graphics.
  • Manage budgets effectively to ensure cost-efficient marketing operations.
  • Conduct market research to identify trends, customer needs, and competitive landscape.
  • Utilize WordPress for website management and updates, ensuring content is fresh and relevant.
  • Employ performance marketing techniques to maximize ROI on advertising spend.
  • Leverage Google AdWords for targeted online advertising campaigns.

Skills

  • Proficient in SEO, social media marketing, digital marketing, and content marketing strategies.
  • Strong understanding of B2B marketing principles and e-commerce platforms.
  • Experience with marketing automation tools to streamline processes and improve efficiency.
  • Knowledge of HTML for basic website updates and troubleshooting.
  • Excellent research skills to inform strategy development.
  • Strong copywriting abilities for creating engaging content across various formats.
  • Familiarity with Facebook Advertising for targeted ad campaigns.
  • Proven sales acumen with the ability to collaborate effectively with sales teams.
  • Experience in product management and budgeting within a marketing context.
  • Analytical mindset with the ability to interpret data from Google Analytics and other reporting tools. Join our team as we strive to elevate our brand presence through innovative marketing strategies

Job Type: Full-time

Pay: From ₹10,000.00 per month

Work Location: In person

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