PPC(Pay Per Click) Executive

5 days ago

Noida, Uttar Pradesh, India Graygraph Technologies Pvt Ltd Full time ₹ 9,00,000 - ₹ 12,00,000 per year

We are looking for a PPC (Pay Per Click) Executive to run & handle PPC campaigns and

monitor paid search budgets.

Responsibilities:-

 Participate in forming effective paid search strategies.

 Launch and optimize various PPC campaigns.

 Oversee accounts on search platforms (e.g. Google AdWords, Bing)

 Be involved in keyword selection and audience targeting.

 Monitor budget and adjust bids to gain better ROI.

 Produce reports for management (e.g. dashboards).

 Write attractive and concise ad copy for adverts.

 Find ways to reduce the risk of click fraud.

 Keep abreast of PPC and SEM trends.

 Good knowledge of Google Tag Manager, Google Analytics & Google Merchant.

 Knowledge of Conversion setup & Audience Creation.

Requirements and Skills:-

 Proven experience as a PPC Executive or Digital Marketing Executive.

 Experience in data analysis and reporting.

 Knowledge of SEO and digital marketing concepts.

 Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred.

 Working knowledge of analytics tools (Google Analytics, GTM, GoogleTrends, etc.)

 Understanding HTML, CSS, and XML is a plus.

 Proficient in MS Office (particularly Excel).

 Excellent written & verbal communication skills.

 Analytical thinking with strong math skills.

 Graduation in Marketing, Digital Media, or a related field; AdWords certification is a

plus.

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