Area Sales Executive

About Zydus Wellness

Zydus Wellness, an FMCG  leader, develops, manufactures, and markets health and wellness products,

integrating healthcare, skincare, and nutrition. Founded in 1988 with Sugar Free, India's first zero-calorie

      sugar replacement, it now manages seven global brands, including Complan, Glucon-D, Everyuth, and

      Nutralite. The company  serves over 50 million families and supports more than 90,000 dairy farmers and

,000 MSMEs.

      With a focus on research, quality, and innovation, Zydus Wellness operates on core pillars of manufacturing

integrity and supply chain efficiency. Headquartered in Ahmedabad  and Mumbai,  it runs four

      manufacturing facilities across India and eight co-packing facilities in India, Oman, and New  Zealand. Listed

      on the Bombay and National Stock Exchanges, Zydus Wellness is led by Chairman Dr. Sharvil Patel and CEO

      Tarun Arora, serving customers in over 25 countries across three continents.

Get to know our organization - Click on the below links

Company  Website

Zydus Corporate Park

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Area Sales Executive - GT

Functional Reporting: Area Sales Manager - GT

Administrative Reporting: Area Sales Manager  - GT

Location: ASE HQs

Role Purpose: The achievement of distribution, display & sales objectives (Primary & Redistribution)

      through effective management  of Super Stockiest & RDS and their field force within the values and

      parameters set by the company.

Key Accountabilities/ Responsibilities:

Financial:

      Responsible for primary Sales & redistribution.

      Understand and ensure profitable / sustained growth of business and strong orientation to commercial

      terms, profitability calculations etc.

      Continuously gather data on competitor pricing, sales, customers etc. and analyze sales data and past

      trends.

Customer:.

      Strengthening the distribution network & infrastructure of Super Stockiest & RDS to increase the width and

      depth of availability of all Zydus products including new  sales channels.

      Responsible for ensuring stocks levels as per company guidelines at Super Stockiest & RDS points.

      Distribution build-up including new sales channels.

Process:

      Implementing & monitoring market inputs

      Manage the Distribution of Zydus Wellness products supported by a team of Super Stockiest & RDS and

      their field force who cater to the customers in these markets.

      Execution and monitoring of display & merchandising.

      Demonstrate company values , ethics & pride through exemplary behavior.

People:

      Effective management  of Super Stockiest & RDS and their field force for motivation, training &

      development & productivity enhancement

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Key Deliverables:

      Sales Targets Achievement: Meeting or exceeding sales goals set for the segment, often measured  in

      revenue, volume of orders, or number of new accounts.

      Business Partners Acquisition and Retention: Identifying and acquiring new business partners while

      maintaining and strengthening relationships with existing business partners in the industry.

      Market Penetration and Expansion: Expanding the company's presence in the sector by targeting new

      geographic areas, market segments, or product lines.

      Customer Relationship Management:  Building and nurturing strong relationships with key decision-makers

      and influencers in the sector to drive repeat business and customer loyalty.

      Product Knowledge and Promotion: Demonstrating a deep understanding of the company's products and

      services, and effectively promoting these to meet the specific needs of the market.

      Order Management  and Coordination: Ensuring accurate order processing, timely delivery, and

      coordination with the logistics and supply chain teams to meet customer expectations.

      Key Interactions:

      Zonal Sales Manager

      Area Sales Manager

      Branch Commercial Team

      Branch Logistics Team

      Business Process Associate

      Channel Business Partner (Super Stockiest & RDS)

      Key Dimensions:

      Manages his/her territory through a team of RDS, Super Stockiest and Salesman.

      Educational Qualifications:

      Graduate / MBA Preferred

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Experience (Type & Nature):

years of frontline work experience in retail sales

      Exposure/ experience of DMS  - Minimum 2 Years in Active environment, Not "Roll Out/Test Phase". SFA -

      Minimum 2 Years in Active environment, Not "Roll Out/Test Phase".

      Experience in FMCG  if from outside of Zydus

      Functional Competencies

      Good Knowledge and understanding of General Trade Sales

      Sound Knowledge of Rural Sales Fundamentals

      Having hands on experience in Sales Force Automation (SFA)

      Super Stockiest & RDS Management  including ROI

      Behavioral Competencies:

      Result Oriented

      Analytical Ability

      Takes Initiative

      Negotiation & Problem Solving

      Good written & Oral Communication

      Achievement Orientation

      Leading others

      High Involvement

      Coaching Others

The above list is not exhaustive and could evolve with changing needs and priorities of the company

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