B2B Marketing Manager

2 weeks ago

Bengaluru Coimbatore, India Saaki Argus And Averil Consulting Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Key Responsibility Areas (KRAs):

  • Strategic Campaign Planning & Execution:-
  • Design and implement end-to-end B2B marketing campaigns for iPlanets Enterprise, Education, and SMB segments.

  • Understand buying cycles and customize messaging and offers tailored to decision makers in IT/ITES, Retail, Hospitality, Healthcare, BFSI, Startups, and Retail verticals.

  • Account-Based Marketing (ABM):-

  • Develop and execute ABM-aligned strategies targeting key accounts using a combination of email, content, digital ads, and direct engagement tools.

  • Use ABM to influence CXOs, IT heads, purchase managers, and education administrators with personalized, need-based campaigns.

  • Industry-Specific Lead Generation:-

  • Plan and execute industry-specific lead generation campaigns for sectors such as:
  • BFSI: eKYC, secure device deployment
  • Retail: iPad-based digital displays, payment solutions

  • IT: fleet management of MacBooks and MDM enablement

  • Offline Programs & Events:-

  • Conceptualize and support free service camps, on-campus trials, B2B webinars, and try-and-buy programs (SME Focus) to generate demand and leads.

  • Own the execution of CXO roundtables, partner breakfasts, and closed-room events aligned with product showcases and discussion forums.

  • Sales Enablement & Collateral Development:-

  • Create impactful collaterals, industry-specific pitch decks, emailers, case studies, solution brochures, and playbooks to support KAMs.

  • Maintain an always-on campaign calendar to ensure sustained brand visibility.

  • Vendor & Stakeholder Collaboration:-

  • Coordinate with Apple and Samsung for co-branded marketing initiatives and utilize MDF (Marketing Development Funds) effectively.
  • Work closely with internal B2B heads and sales teams to align marketing outcomes with quarterly targets.

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