Performance Marketing Specialist

4 days ago

Pune, Maharashtra, India Rayna Tours Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Key Responsibilities

1) Paid & Performance Marketing

  • Own full-funnel campaigns across
    Google Ads (Search, PMax, Display, YouTube)
    ,
    Meta
    ,
    TikTok
    , and relevant travel affiliates/OTAs.
  • Build account structures, keyword strategies, negatives, audiences, and bid/budget plans by market (UAE + international).
  • Set up
    UTM
    governance, conversion tracking via
    GA4 + GTM
    , and offline conversions/CRM feedback loops.
  • Run continuous
    A/B tests
    (ad copy, creatives, landing pages, audiences, bidding) and drive
    CRO
    on-site.
  • Create and manage
    landing pages
    (Webflow/WordPress/Elementor or similar); ensure speed, mobile UX, and SEO hygiene.
  • Report weekly on
    ROAS, CAC/CPL/CPA, CVR, CTR, Impression Share
    , and channel-wise contribution to bookings.

2) Email & WhatsApp Marketing + Sales Coordination

  • Plan, build, and send
    Email & WhatsApp
    journeys (welcome, browse abandon, cart/lead nurture, re-engagement, post-booking upsell).
  • Segment audiences by intent, nationality, destination interest, and lifecycle stage; personalize offers.
  • Improve deliverability and opt-ins; manage templates, sender IDs, and compliance (opt-in/opt-out, data privacy).
  • Work with
    Sales/Contact Center
    to refine lead routing, SLA, scoring, and feedback on lead quality by campaign.
  • Create campaign assets (briefs, short-form copy, basic visuals) with designers/creators; maintain brand consistency.

Skills & Qualifications

· Proven track record running
performance campaigns
at scale (preferably travel/e-commerce/hospitality).

· Strong hands-on with
Google Ads, Meta Ads, TikTok Ads, GA4, GTM, Looker Studio
(dashboards), and basic
Excel/Sheets
.

· Experience with
email/CRM
and
WhatsApp
platforms (e.g., HubSpot, Mailchimp/ MoEngage/ WebEngage, etc.)

· Comfort with
A/B testing & CRO
tools (Google Optimize alternatives, VWO/Optimizely, Hotjar/Clarity).

Data-driven mindset; can translate insights into clear actions and forecasts

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