Digital and Social Lead

2 weeks ago

Mumbai, Maharashtra, India Capgemini Full time ₹ 1,20,000 - ₹ 1,80,000 per year

About The Role  

Digital and Social Lead

Your primary role will be to help set the direction and own the data-driven marketing approach along with the marketing team. You will play a crucial role in leading projects and services from their initial conception to successful implementation and will be a people manager for 2-3 people

Job Responsibilities 

Job Responsibilities 

- Ability to work as a program manager with diverse teams spread across marketing, support functions and key business stakeholders.
- Understand the overall digital landscape of the organization as well as that of key competitors.
- Works as part of a team to negotiate new deals, extensions, and ad-hoc service aspects.
- Proactively develop and implement efficiency improvements.
- Involvement in the creation of own area business plan
- Delegate to achieve business goals.
- Respond to client requests in nonstandard situations, investigating all the possibilities for a solution.
- Have a reasonable understanding of issues in managing a global business.
- Development and implementation innovations
- Bring the latest industry best practices into action.

Skills/Experience 

- Atleast 10 years experience of working with standard content management systems, viz. Drupal, Wordpress, AEM

Strong Knowledge on PR & Paid Social is Mandatory
- Strong background in content management, content layout, UI/UX principles (might not have worked)
- Hands on knowledge of analytic toolsGoogle Analytics, Omniture, WebTrends, Piano etc.
- Hands on knowledge of SEO tools such as Google Keyword Planner, Google Webmaster Tools, Moz etc.
- Understanding of web and social traffic, and ability to draw traffic statistics, analytics, and data modelling.
- Hands on knowledge of marketing automation
- Advanced knowledge in using the Microsoft Office suite with excellent Excel and PowerPoint skills.
- A strong understanding and enthusiasm for consulting, digital, innovation, and technology domains.
- At least 3 years experience in handling team/similar role

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