Marketing Manager

2 weeks ago

Manikonda, Telangana, India LANSUM & MK Realty LLP Full time ₹ 8,00,000 - ₹ 12,00,000 per year

Location: Lansum & MK Realty – Hi-Rise Residential Project, Puppalguda, Financial District, Hyderabad
Reporting To: Managing Director

Job Summary

Lansum & MK Realty is looking for a dynamic and experienced Marketing Manager with a strong focus on traditional marketing and a sound understanding of digital marketing to drive visibility, lead generation, and brand positioning for our flagship high-rise residential project. The ideal candidate must have in-depth knowledge of Hyderabad's geography to plan effective offline campaigns, and must be capable of coordinating with digital agencies to align and support online efforts.

Key ResponsibilitiesTraditional Marketing & Local Outreach

  • Design and execute comprehensive offline campaigns including print ads, hoardings, society activations, site branding, BTL promotions, and real estate expos.
  • Identify high-impact hoarding locations and lead-catchment areas across Hyderabad based on local demographics and traffic patterns.
  • Oversee development and distribution of marketing collaterals like brochures, flyers, project standees, and branding kits.
  • Organize project launch events, customer walkthroughs, broker meetings, and on-ground promotional drives.

Digital Marketing Coordination

  • Work closely with digital marketing agencies to plan and monitor campaigns across Google Ads, Meta Ads, SEO, emailers, and project websites.
  • Ensure alignment between digital creatives and offline campaigns for cohesive messaging.
  • Review performance dashboards (leads, CTR, engagement, CPL) and guide digital agencies with on-ground insights for improved targeting.
  • Provide offline input for retargeting, geo-targeted ads, and content personalization.

Lead Generation & Customer Engagement

  • Plan and implement lead generation campaigns through both traditional and digital channels.
  • Coordinate with the CRM and Sales teams to track lead flow, quality, and conversion rates.
  • Support loyalty and referral programs through coordinated marketing.

Agency & Vendor Management

  • Coordinate with creative, digital, outdoor media, and event agencies for campaign rollouts.
  • Ensure timely execution of marketing plans within approved budgets.
  • Build strong relationships with local vendors, media houses, and promotion partners.

Market Research & Competitive Insights

  • Conduct regular market research and competitor tracking to identify emerging trends and positioning strategies.
  • Analyze performance data to improve future campaigns and channel allocation.

Team Leadership & Budget Oversight

  • Lead and mentor the marketing team, assign tasks, and set clear goals.
  • Manage and optimize the marketing budget across traditional and digital mediums.
  • Report key performance metrics and campaign insights to senior management.

Qualifications & Skills

  • Bachelor's degree in Marketing, Business Administration, or Mass Communication.
  • 10 years of marketing experience, with a strong background in traditional real estate marketing.
  • Solid knowledge of Hyderabad's geography, real estate micro-markets, and target buyer zones.
  • Working knowledge of digital platforms (Google Ads, Meta, SEO, website performance, CRM tools).
  • Strong coordination, analytical, and project management skills.
  • Excellent communication and vendor negotiation skills.

Preferred

  • Experience in marketing high-rise residential projects.
  • Strong local media and outdoor agency network.
  • Proficiency in Telugu and English for better regional communication.

Benefits

  • Competitive CTC up to ₹12 LPA
  • Key leadership role in a marquee real estate development
  • Opportunity to work on both legacy marketing and modern media coordination

Job Type: Full-time

Pay: ₹80, ₹100,000.00 per month

Benefits:

  • Food provided

Schedule:

  • Day shift

Experience:

  • Traditional marketing: 10 years (Required)
  • Real estate: 2 years (Required)

Location:

  • Manikonda, Hyderabad, Telangana (Required)

Work Location: In person

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