Digital Marketing Executive
1 day ago
Job description:
Key Responsibilities:
SEO Executive :
- Find short-tail and long-tail keywords relevant to your products/services.
- Analyze competitors' keywords.
- Prepare keyword plans for different pages.
- Optimize meta titles, descriptions, headers, and URLs.
- Maintain keyword density and internal linking.
- Improve website structure, navigation, and content readability.
- Audit site speed, mobile friendliness, and crawlability.
- Fix broken links, redirects, and duplicate content.
- Work with developers (if available) on sitemap and schema markup.
- Outreach for backlinks and guest posts.
- Manage business listings and citations.
- Promote content for backlinks (collaborate with SMM executive).
- Suggest blog topics based on keyword opportunities.
- Ensure blog posts are SEO-optimized before publishing.
- Work with the SMM exec to share blog links for traffic.
- Track keyword ranking progress.
- Use Google Analytics, Search Console, Ahrefs, or SEMrush.
- Report organic growth, CTR, and backlinks monthly.
SMM Executives
- Plan monthly content calendars for all active platforms (Facebook, Instagram, LinkedIn, Quora, Reditt, Medium, Slideshare etc.).
- Create, monitor, and optimize paid ad campaigns in Facebook, Google ADs (Search Ads and Youtube) etc.
- Align campaigns with product launches or events.
- Coordinate with designers for graphics, reels, and videos.
- Write captions, hashtags, and CTAs.
- Respond to comments, DMs, and queries.
- Engage with followers and relevant communities.
- Handle ad creatives, targeting, and budget tracking.
- Analyze performance and ROI.
- Share monthly performance reports.
Collaboration Between SEO & SMM
- SEO → SMM: The SEO exec provides blog links, infographics, and keyword data for social promotion.
- SMM → SEO: The SMM exec helps amplify SEO content to drive traffic and backlinks.
- Joint Tasks:
- Brainstorm content topics together (blog + post ideas).
- Coordinate during campaigns or launches.
- Share insights (what content performs best organically vs socially).
Job Type: Full-time
Pay: ₹10, ₹12,000.00 per month
Work Location: In person
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