Digital Marketing Executive

2 weeks ago

Entally Kolkata West Bengal, India Ss classes Full time ₹ 1,20,000 - ₹ 1,44,000 per year

Job description:

Key Responsibilities:

SEO Executive :

  • Find short-tail and long-tail keywords relevant to your products/services.
  • Analyze competitors' keywords.
  • Prepare keyword plans for different pages.
  • Optimize meta titles, descriptions, headers, and URLs.
  • Maintain keyword density and internal linking.
  • Improve website structure, navigation, and content readability.
  • Audit site speed, mobile friendliness, and crawlability.
  • Fix broken links, redirects, and duplicate content.
  • Work with developers (if available) on sitemap and schema markup.
  • Outreach for backlinks and guest posts.
  • Manage business listings and citations.
  • Promote content for backlinks (collaborate with SMM executive).
  • Suggest blog topics based on keyword opportunities.
  • Ensure blog posts are SEO-optimized before publishing.
  • Work with the SMM exec to share blog links for traffic.
  • Track keyword ranking progress.
  • Use Google Analytics, Search Console, Ahrefs, or SEMrush.
  • Report organic growth, CTR, and backlinks monthly.

SMM Executives

  • Plan monthly content calendars for all active platforms (Facebook, Instagram, LinkedIn, Quora, Reditt, Medium, Slideshare etc.).
  • Create, monitor, and optimize paid ad campaigns in Facebook, Google ADs (Search Ads and Youtube) etc.
  • Align campaigns with product launches or events.
  • Coordinate with designers for graphics, reels, and videos.
  • Write captions, hashtags, and CTAs.
  • Respond to comments, DMs, and queries.
  • Engage with followers and relevant communities.
  • Handle ad creatives, targeting, and budget tracking.
  • Analyze performance and ROI.
  • Share monthly performance reports.

Collaboration Between SEO & SMM

  • SEO → SMM: The SEO exec provides blog links, infographics, and keyword data for social promotion.
  • SMM → SEO: The SMM exec helps amplify SEO content to drive traffic and backlinks.
  • Joint Tasks:
  • Brainstorm content topics together (blog + post ideas).
  • Coordinate during campaigns or launches.
  • Share insights (what content performs best organically vs socially).

Job Type: Full-time

Pay: ₹10, ₹12,000.00 per month

Work Location: In person

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