App Marketing Manager
22 hours ago
Job Title: App Marketing Manager (ASO & Growth Specialist)
Experience: 4–5 years in App Marketing / ASO
Responsibilities:
- Lead App Store Optimization (ASO): keyword strategy, descriptions, screenshots, icons, and reviews.
- Plan and execute app launch strategy (pre-launch, launch, and post-launch).
- Drive organic and paid user acquisition campaigns across Google UAC, Meta Ads, and other channels.
- Manage app marketing creatives (videos, screenshots, ads).
- Collaborate with the product team to improve user onboarding & retention.
- Work with analytics tools (Firebase, AppsFlyer, Adjust) to track performance and ROI.
- Optimize app monetization through in-app promotions, offers, and user re-engagement.
- Monitor app rankings, reviews, and ratings; execute strategies to improve them.
- Keep up with industry trends, competitor analysis, and emerging app marketing strategies.
Requirements:
- 4–5 years of proven experience in ASO and mobile app marketing.
- Strong knowledge of Google Play Console & Apple App Store Connect.
- Hands-on experience with paid campaigns for app installs.
- Familiarity with app analytics & attribution platforms.
- Creative mindset for user acquisition & engagement campaigns.
- Strong communication & collaboration skills.
Job Type: Full-time
Pay: ₹25, ₹55,000.00 per month
Benefits:
- Health insurance
- Paid sick time
Experience:
- total: 3 years (Preferred)
- ASO: 3 years (Preferred)
Location:
- Mohali, Punjab (Preferred)
Work Location: In person
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