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Digital Marketing Manager

2 weeks ago

Mohali, Punjab, India NetScape Labs Infotech Pvt LTD Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Profile : Digital Marketing Manager (App Growth & ASO Focus)

Experience:
4–6 years in Digital Marketing / App Marketing

Job Overview

We are looking for a results-driven
Digital Marketing Manager
with a strong focus on
mobile app marketing and ASO.
The ideal candidate will have hands-on experience in managing
paid campaigns, app store optimization, and growth strategies
to maximize installs, visibility, and user engagement.

Responsibilities

  • Lead
    App Store Optimization (ASO)
    for iOS & Android apps – metadata, creatives, keyword research, ratings & reviews.
  • Plan and manage
    paid user acquisition campaigns
    (Google UAC, Meta Ads, influencer collaborations, etc.).
  • Create and execute
    app launch and growth strategies
    to drive installs and engagement.
  • Optimize
    app creatives
    (icons, screenshots, videos) for higher conversion rates.
  • Work closely with the product team to improve
    onboarding, retention, and engagement.
  • Track campaign performance using
    Firebase, AppsFlyer, Adjust, or similar tools.
  • Monitor competitors and industry trends to identify opportunities for growth.
  • Balance both
    organic (ASO)
    and
    paid strategies
    for app growth.

Requirements

  • 4–6 years of experience in
    Digital Marketing / Performance Marketing
    , preferably with
    mobile apps.
  • Proven experience in
    ASO
    (Google Play & App Store).
  • Strong understanding of
    paid campaigns
    (Google UAC, Meta Ads, influencer marketing).
  • Hands-on with
    ASO & analytics tools
    (AppTweak, SensorTower, MobileAction, Firebase, AppsFlyer, etc.).
  • Ability to combine
    creative ideas with data-driven insights.
  • Strong communication and team collaboration skills.


Priority will be given to candidates with strong ASO expertise.


Open to broader Digital Marketing professionals
who have experience in app growth.