
Digital Marketing Specialist
1 day ago
Experience: 2-5 years in Digital Marketing / App Marketing
Job Overview
We are looking for a results-driven Digital Marketing Manager with a strong focus on mobile app marketing and ASO. The ideal candidate will have hands-on experience in managing paid campaigns, app store optimization, and growth strategies to maximize installs, visibility, and user engagement.
Responsibilities
- Lead App Store Optimization (ASO) for iOS & Android apps – metadata, creatives, keyword research, ratings & reviews.
- Plan and manage paid user acquisition campaigns (Google UAC, Meta Ads, influencer collaborations, etc.).
- Create and execute app launch and growth strategies to drive installs and engagement.
- Optimize app creatives (icons, screenshots, videos) for higher conversion rates.
- Work closely with the product team to improve onboarding, retention, and engagement.
- Track campaign performance using Firebase, AppsFlyer, Adjust, or similar tools.
- Monitor competitors and industry trends to identify opportunities for growth.
- Balance both organic (ASO) and paid strategies for app growth.
Requirements
- 2-5 years of experience in Digital Marketing / Performance Marketing, preferably with mobile apps.
- Proven experience in ASO (Google Play & App Store).
- Strong understanding of paid campaigns (Google UAC, Meta Ads, influencer marketing).
- Hands-on with ASO & analytics tools (AppTweak, SensorTower, MobileAction, Firebase, AppsFlyer, etc.).
- Ability to combine creative ideas with data-driven insights.
- Strong communication and team collaboration skills.
Priority will be given to candidates with strong ASO expertise.
Open to broader Digital Marketing professionals who have experience in app growth
.
Job Type: Full-time
Pay: ₹15, ₹42,000.00 per month
Benefits:
- Health insurance
- Paid sick time
Experience:
- ASO: 2 years (Preferred)
- Total: 3 years (Preferred)
Location:
- Mohali, Punjab (Preferred)
Work Location: In person
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