Digital Marketing Manager

2 weeks ago

Mohali, Punjab, India Netscape labs Full time ₹ 15,00,000 per year

Profile : Digital Marketing Manager (App Growth & ASO Focus)

Experience: 4–5years in Digital Marketing / App Marketing

Job Overview

We are looking for a results-driven Digital Marketing Manager with a strong focus on mobile app marketing and ASO. The ideal candidate will have hands-on experience in managing paid campaigns, app store optimization, and growth strategies to maximize installs, visibility, and user engagement.

Responsibilities

  • Lead App Store Optimization (ASO) for iOS & Android apps – metadata, creatives, keyword research, ratings & reviews.
  • Plan and manage paid user acquisition campaigns (Google UAC, Meta Ads, influencer collaborations, etc.).
  • Create and execute app launch and growth strategies to drive installs and engagement.
  • Optimize app creatives (icons, screenshots, videos) for higher conversion rates.
  • Work closely with the product team to improve onboarding, retention, and engagement.
  • Track campaign performance using Firebase, AppsFlyer, Adjust, or similar tools.
  • Monitor competitors and industry trends to identify opportunities for growth.
  • Balance both organic (ASO) and paid strategies for app growth.

Requirements

  • 4–5 years of experience in Digital Marketing / Performance Marketing, preferably with mobile apps.
  • Proven experience in ASO (Google Play & App Store).
  • Strong understanding of paid campaigns (Google UAC, Meta Ads, influencer marketing).
  • Hands-on with ASO & analytics tools (AppTweak, SensorTower, MobileAction, Firebase, AppsFlyer, etc.).
  • Ability to combine creative ideas with data-driven insights.
  • Strong communication and team collaboration skills.

Priority will be given to candidates with strong ASO expertise.

Open to broader Digital Marketing professionals who have experience in app growth.

Job Type: Full-time

Pay: ₹15, ₹50,000.00 per month

Benefits:

  • Health insurance
  • Paid sick time

Experience:

  • ASO: 3 years (Preferred)
  • Total: 4 years (Preferred)

Location:

  • Mohali, Punjab (Preferred)

Work Location: In person

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