Regional Trade Marketing Executive at Heritage foods Ltd

2 weeks ago

Bengaluru Chennai Mumbai, India HERITAGE FOODS LIMITED Full time ₹ 6,00,000 - ₹ 12,00,000 per year

Company Description

Heritage Foods Ltd. is one of India's largest and reputable FMCG companies, founded in 1992 by Mr. Nara Chandrababu Naidu. The company has two divisions - Dairy and Renewable Energy, under its flagship Company Heritage Foods Limited. Heritage's milk and milk products have a market presence in multiple states across PAN India.

Role Description

This is a full-time on-site role for a Regional Trade Marketing Executive located in Bangalore, Mumbai,Chennai. The Regional Trade Marketing Executive will be responsible for Execute trade marketing strategies to boost brand visibility, drive sales, and enhance retailer engagement. This role involves understanding regional

market trends, implementing trade programs, and working with sales and marketing teams to

support business growth. market planning, utilizing analytical skills, Sales Promotions, and implementing sales & marketing initiatives on a regional level.

Key Result Areas

  • Trade Marketing Strategy Execution Implement and drive regional trade marketing plans effectively to support business growth.
  • Sales Growth Contribution Enhance product visibility and drive promotions to achieve targeted sales growth.
  • Retailer & Distributor Engagement – Strengthen relationships with trade partners to improve brand presence and trade participation.
  • Merchandising & POSM Deployment – Ensure proper placement and utilization of POS materials to maximize impact.
  • Market Analysis & Competitive Insights – Monitor market trends, competitor activities, and consumer preferences to refine strategies.
  • Budget Utilization & ROI – Optimize trade marketing spend and assess the return on investment for promotional activities.
  • Cross-functional Collaboration – Work closely with sales, marketing, and distribution teams to align trade initiatives with business goals.
  • Compliance & Process Adherence – Ensure all trade marketing activities adhere to company policies and regulatory guidelines.

Qualifications

  • 3-6 years of experience in trade marketing, sales, or retail marketing, preferably in the FMCG or dairy industry.
  • MBA or PGDM in Marketing
  • 28-35 years Old
  • Proficiency in Microsoft Office (Excel, PowerPoint, Word)
  • Willingness to travel frequently within the assigned region.

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