Content & Influencer Marketer

Company Description

AKASO focuses on delivering high-quality, affordable action cameras, empowering individuals to capture and share their special moments. Within less than nine years, AKASO has become a leading global brand in the action camera market, with sales exceeding half a million units annually. Guided by the spirit of "Go Beyond," the company inspires people to explore, enjoy, and capture the excitement of outdoor sports and recreation. AKASO is dedicated to encouraging adventure and making memorable experiences accessible to everyone.

Role Description

This on-site, full-time Content & Influencer Marketer role is based in Noida. In this role, you will manage and execute influencer marketing campaigns, develop social media strategies, and create engaging content aligned with the brand's identity. You will also build and maintain relationships with influencers, monitor trends across platforms, and collaborate with team members to boost brand awareness and customer engagement.

Key Responsibilities:

1.  
Influencer (KOL) Marketing Strategy:

-Independently develop the KOL strategy and annual budget

for the company's brands in the Indian market.

• Responsible for building and maintaining relationships with top-tier KOLs and content creators, ensuring content output quantity and quality align with the brand strategy.
• Ensure KOL-generated content
  effectively translates into initial sales and review accumulation

on major e-commerce platforms.

2.   
E-commerce and Social Content Management:

• Hold overall responsibility for the brand consistency and quality

of all e-commerce Listings, A+ Content, and brand materials (copy, images, videos).
- Responsible for planning the annual content calendar, setting themes, and managing the content production workflow for brand social media accounts (e.g., Instagram Reels/Posts/Stories).

3.   
Brand Reputation and Content Asset Management:

• Regularly evaluate the effectiveness of the content asset library and adjust content direction based on market feedback and competitor activity.
• Ensure all external communications and KOL collaborations comply with the company's brand guidelines and effectively convey core product selling points.

Performance Metrics:

●    
Organic sales and brand search volume

growth driven by the KOL strategy.

●    

KOL content collaboration
ROI

and Earned Media Value.

●    

Social media platform (e.g., Instagram) follower growth rate and average content engagement rate.

Required Qualifications:

●    3
-6 years

of experience in content marketing, brand marketing, or social media operations, with experience in independently setting brand content strategy and budgets.

●    

Extensive network of KOL/Creators in the Indian market and proven successful collaboration cases.

●    

Excellent creative planning, copywriting skills, and negotiation abilities.

Deep understanding of how content drives sales conversion.

Qualifications

• Strong Communication and Public Relations skills, with the ability to build and maintain professional relationships.
• Experience in Influencer Marketing to collaborate with content creators and execute campaigns successfully.
• Knowledge of Social Media Marketing strategies with an understanding of trends and best practices across platforms.
• Sales experience and skills in identifying opportunities for growth and expanding brand visibility.
• Strong organizational and analytical skills with the ability to manage multiple campaigns and stakeholders effectively.
• Ability to work independently in an on-site role and collaborate with team members as required.
• Passion for outdoor activities and adventure sports is a plus.
• Bachelor's degree in Marketing, Communications, or a related field preferred but not mandatory.