Assistant Manager Alliance
1 week ago
Role & responsibilities
Create Strategy at cohort / Industry level for targeting B2B partnership ( BFSI, IT-ITES, Manufacturing , Logistics , Retail )
Design framework for execution of alliance acquisition at Branch level
Creation of Funnel by doing Hunting and Farming of customers
Signing Branch / Regional alliances with corporates, PSUs, retail, financial institutions, E-commerce players etc.
Design and evaluate BTL/ Field marketing/ promotions/ brand activation for lead generation.
Focus on alliances that contribute solicited / Consented leads of partner customer base such as Banks, Loyalty Programs, Premium base
Design special offers from Club Mahindra for alliance and partner customer base
Ensure smooth functioning and relationships with partners (Barters) by coordinating internally for their needs
Set benchmarks in process compliance for Lead to sale
Ensure closure of Agreement / Contracts with clients / partners
Maintain Dashboarding of Funnel and do funnel management for Individual and branch Targets
Key Roles:
Alliance Acquisition Strategy. Build associations with corporates, PSUs, financial institutions, Retail, Consumer Durables, E-commerce players & more for Lead generation and Sales. Team management for Tie Up and Consented Lead generation.
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