Sales & Marketing Manager

Sales and Marketing Manager Job DescriptionJob Summary

The Sales and Marketing Manager is a pivotal role responsible for developing and implementing cohesive sales and marketing strategies to drive revenue growth, expand market share, and enhance brand awareness. This role requires a dynamic leader with a strong analytical mind, exceptional communication skills, and a proven track record of managing high-performing teams.

• Key ResponsibilitiesStrategy and PlanningDevelop and execute integrated sales and marketing plans that align with the company's overall business objectives and revenue targets.
• Conduct continuous market research, competitive analysis, and consumer behavior analysis to identify new business opportunities and adjust strategies.
• Define and manage the annual sales and marketing budget, ensuring cost-effective expenditures and optimal return on investment (ROI).
• Set clear, measurable sales targets and marketing Key Performance Indicators (KPIs) for the team and individual campaigns.
• Sales ManagementOversee the day-to-day sales operations, including lead generation, pipeline management, and closing strategies.
• Cultivate and maintain strong, long-term relationships with key clients and strategic partners.
• Develop and implement effective sales processes, tools, and training programs to maximize team productivity and performance.
• Analyze sales data and generate accurate forecasts, performance reports, and insights for executive management.
• Marketing & Brand ManagementPlan, execute, and manage multi-channel marketing campaigns (digital, social media, content, SEO/SEM, email, PR, events, etc.).
• Manage the company's brand identity, ensuring consistency in all internal and external communications and marketing materials.
• Collaborate with product development or service teams to create compelling value propositions and effective product launch strategies.
• Oversee the company's digital presence, including website and social media management, focusing on customer engagement and lead conversion.
• Leadership and Team DevelopmentLead, mentor, and motivate the sales and marketing teams, fostering a culture of high performance, accountability, and continuous improvement.
• Recruit, onboard, and train new sales and marketing personnel.
• Conduct regular performance reviews and provide constructive feedback and coaching.
• Facilitate strong collaboration between the sales and marketing teams to ensure lead quality and sales enablement.
• Required Qualifications and SkillsEducation and ExperienceBachelor's Degree in Marketing, Business Administration, or a related field (MBA is often preferred).
• [X] years of progressive experience in sales and/or marketing roles, with at least [Y] years in a managerial capacity.
• Proven track record of consistently meeting or exceeding sales and revenue goals.
• Key SkillsStrategic Planning: Ability to translate business goals into actionable sales and marketing strategies.
• Leadership & Team Management: Strong ability to inspire, motivate, and manage diverse teams.
• Communication & Negotiation: Exceptional written and verbal communication, presentation, and negotiation skills.
• Analytical Skills: Proficient in data analysis, reporting, and using market insights to inform decision-making (e.g., Google Analytics, CRM data).
• Technical Proficiency: Expertise with CRM software (e.g., Salesforce, HubSpot) and various digital marketing platforms and tools.
• Financial Acumen: Experience managing large departmental budgets and understanding financial reports.
• Customer Relationship Management (CRM): Deep understanding of customer journey and client-centric practices.
• Working ConditionsThis role is typically [full-time/hybrid/remote].
• May require travel to client sites, industry events, and trade shows.