Manager Alternate Channel

1 day ago

Lucknow, Uttar Pradesh, India Akshya Patra Services Full time ₹ 15,00,000 - ₹ 25,00,000 per year
Overview: The Manager Alternate Channel plays a pivotal role within the organization by driving the development and management of alternative distribution channels. This position is essential in expanding the company's reach, increasing sales volume, and enhancing customer acquisition efforts. The Manager will work collaboratively with various internal teams to identify, strategize, and implement solutions that enable the seamless operation of alternative channels. The ideal candidate will possess strong leadership skills and the ability to analyze market trends effectively to create innovative channel strategies. This position requires an individual with a results-oriented mindset and the ability to foster relationships with partners and stakeholders, ultimately contributing to the overall growth and market presence of the organization.
Key Responsibilities:
  • Develop and implement a strategic plan to enhance alternative sales channels.
  • Identify and evaluate new market trends and opportunities to optimize channel performance.
  • Lead relationship management with external partners and stakeholders.
  • Monitor sales performance and KPIs to assess channel effectiveness.
  • Provide training and support to team members and partners on channel strategies.
  • Collaborate with marketing teams to promote products through alternative channels.
  • Conduct regular market analysis to identify competitive advantages.
  • Manage budget allocations for channel development initiatives.
  • Prepare and present reports on channel performance to senior management.
  • Facilitate cross-functional teamwork to enhance channel operations.
  • Address and resolve channel-related issues partners may encounter.
  • Ensure compliance with organizational policies and regulations in all channels.
  • Develop incentives to drive partner engagement and performance.
  • Utilize CRM tools for tracking and optimizing channel effectiveness.
  • Represent the company at industry events to promote alternative channels.
  • Stay updated with industry advancements and competitor strategies.

Required Qualifications:
  • Bachelor's degree in Business Administration, Marketing, or a related field.
  • Minimum of 5 years of experience in sales or channel management.
  • Proven track record of developing successful alternative channels.
  • Strong understanding of sales processes and systems.
  • Proficiency in market analysis tools and methodologies.
  • Experience in managing budgets and financial forecasting.
  • Exceptional interpersonal and communication skills.
  • Ability to lead and motivate a diverse team.
  • Strong analytical and problem-solving capabilities.
  • Familiarity with CRM software and reporting tools.
  • Understanding of the competitive landscape in the industry.
  • Ability to work collaboratively across departments.
  • Willingness to travel as necessary for partner engagement.
  • Strong organizational skills and attention to detail.
  • Ability to adapt to changing market conditions.
  • Passion for building relationships and achieving sales targets.

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