
Marketing Executive
7 days ago
Role Overview
As a Marketing Executive, you will work closely with the Head of Marketing to execute campaigns, coordinate events, manage content, and build digital communities. This is a hands-on role suited for someone who thrives in a fast-paced, high-performance environment and loves turning ideas into impact.
Key Responsibilities
1. Event Marketing
· Coordinate logistics for client and B2B events across cities
· Manage stall branding, collaterals, giveaways, and technology setup
· Ensure timely and creative execution of 5–15 min speaking slots
· Track and report stall traffic, conversions, and leads
2. Webinar Execution
· Assist in planning, promotion, and post-session communication
· Coordinate with speakers and clients
· Drive webinar attendance and engagement
· Extract actionable insights and leads from Q&A and polls
3. Content & Collateral Creation
· Draft and proofread content for blogs, monthly newsletter (Wealth Compass), brochures, and videos
· Generate ideas and scripts for Instagram Reels and stories
· Coordinate with graphic designers and editors to ensure quality outputs
4. Digital Campaigns & Community Building
· Promote campaigns via WhatsApp, emailers, and landing pages
· Increase engagement in the "Road to ₹100 Crore" WhatsApp community
· Monitor campaign performance (CTRs, engagement, conversion)
5. Client Engagement & Offline Events
· Assist in conceptualizing and executing physical client events
· Ensure branding consistency and quality experiences at every touchpoint
6. Reporting & Coordination
· Maintain weekly and monthly marketing trackers
· Ensure timely coordination with sales, advisors, vendors, and speakers
· Present campaign performance insights and suggest improvements
KRAs & KPIs (Sample Metrics)
· No. of leads generated from events and webinars
· Growth and engagement in WhatsApp community
· Instagram content output and reach
· Timeliness and quality of newsletters/blogs
· Feedback scores from internal and external stakeholders
Desired Skills & Qualifications
· 1–3 years of experience in marketing, preferably in financial services or startups
· Strong written and verbal communication skills
· Excellent organizational and project management skills
· Basic understanding of Canva, Excel, Instagram, Mailchimp, or similar tools
· Ability to juggle multiple projects and meet deadlines
· A collaborative mindset with a can-do attitude
What You'll Get
· Exposure to HNI/UHNI client marketing
· Opportunity to contribute ideas and lead projects
· Fast learning and visible impact
· Supportive team culture and professional growth path
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