Brand & Category Development: Amruta Tea

4 days ago

Pune, Maharashtra, India MALPANI GROUP Full time ₹ 8,00,000 - ₹ 12,00,000 per year

Job Title:

Sr./Manager – Brand & Category Development: Amruta Tea

Business Unit: Amruta Tea (Malpani Group)

Location: Pune (with periodic travel to vendor sites, exhibitions & events)

Reports To: Business Head – Amruta Tea / Director – Amruta Tea

Role Objective

To scale Amruta Tea into a multi-product, multi-channel FMCG brand by expanding its product portfolio through white-labelling partnerships, driving new product development, building strategic brand collaborations, and activating on-ground marketing initiatives that enhance visibility, reach, and profitability.

Key Responsibilities

A. Product Expansion & White-Labelling

  • Identify, evaluate, and onboard suitable white-labelling vendors for new FMCG beverage or allied product lines.
  • Conduct detailed due diligence—product quality audits, manufacturing capability assessments, pricing viability, and compliance checks.
  • Support data-driven product selection backed by market research, sales inputs, and competitive benchmarking.
  • Coordinate new product development (NPD) including packaging, branding, and market positioning with internal design and sales teams.
  • Monitor online sales and consumer feedback post-launch to refine offerings and ensure successful category growth.

B. Brand Collaborations & Strategic Partnerships

  • Drive cross-brand collaboration opportunities across Malpani Group businesses for Amruta Tea (e.g., kiosks in parks, commercial complexes, events, etc.).
  • Independently lead meetings and negotiations with third parties, hospitality partners, and co-branding prospects in absence of senior management.
  • Evaluate each initiative on brand visibility, ROI, operational feasibility, and customer experience.
  • Develop SOPs for kiosk operations — including menu curation, pricing, service quality, and visual consistency.

C. Business Development & Industry Networking

  • Identify and engage industry professionals, consultants, and potential collaborators relevant to the FMCG beverage sector.
  • Organize and represent Amruta Tea at national FMCG trade fairs, exhibitions, and tasting events, from registration to stall setup and visitor engagement.
  • Continuously scan for new markets, partnership models, and growth channels (offline & online).

D. Cross-Functional Collaboration

  • Work closely with Sales, Marketing, and Supply Chain teams for aligning product launches with market readiness.
  • Coordinate with Finance for feasibility studies, costing models, and vendor payment terms.
  • Liaise with Branding & Digital Marketing teams for go-to-market campaigns and online product listings.

Key Competencies

  • Strong understanding of FMCG product lifecycle and white-labelling processes.
  • Analytical and hands-on approach to vendor evaluation and due diligence.
  • Experience in new product development, market research, and category management.
  • Excellent interpersonal and negotiation skills for partner collaborations.
  • Creative yet structured mindset to balance brand positioning and ROI.
  • Proficiency in Excel / MIS / e-commerce dashboards for performance tracking.

Preferred Qualifications

  • MBA / PGDM in Marketing, FMCG Management, or related discipline.
  • 5–10 years of experience in FMCG (preferably Beverages / Packaged Food / Tea & Coffee sector).
  • Exposure to product sourcing, white-labelling, or brand collaboration roles will be highly preferred.

Performance Indicators (KPIs)

  • Number of successful new products added & launched.
  • Vendor partnerships onboarded and evaluated.
  • ROI from kiosk or brand collaboration initiatives.
  • Incremental sales growth and online traction for new SKUs.
  • Brand visibility improvement metrics (events, collaborations, etc.).

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