Brand Planning Lead

Position Available – Brand & Social Planning Lead (B2B & B2C)

Seeking an entrepreneurial, growth-oriented, self-starter to be a key contributor in a multi award-winning Digital Brand Services Agency. The incumbent will be a passionate digital marketeer fluent in all things digital with their eyes firmly set on the prize.

What's on offer -

The chance to be part of a young, fun, and growing organization and the opportunity to build hands on a top-notch client, project, and agency portfolio.

·       Lead brand discovery and strategic workshops with clients

·       Build brand strategy frameworks including positioning, purpose, architecture & messaging

·       Conduct competitive and category research, consumer behavior studies, and cultural insights mining

·       Own creative briefs and inspire creative teams with sharp insight and actionable direction

·       Develop campaign strategies and comms architecture across digital & offline touch-points

·       Track brand performance and deliver strategic input for optimization

·       Lead always-on social media planning & content strategy across platforms (IG, YouTube, LinkedIn, X, Facebook, emerging channels)

·       Define channel roles, content pillars, tone, audience, and engagement journeys

·       Build social calendars aligned with brand purpose, cultural moments, and growth goals

·       Work with performance team to integrate paid, organic, and influencer strategies

·       Oversee social listening, competitive trackers, and insights reports

·       Stay ahead of trends, platform updates, content formats & creator economy shifts

·       Serve as strategic lead for key accounts; present strategies, insights & frameworks

·       Collaborate with creative, media, and data analytics teams to deliver holistic work

·       Build strong client relationships & become a consultative partner- Research, Analyse & Ideate

·       Brand and Social Media Strategy for large MNC and National brands from diverse industries (IT, Finance, Engineering, FMCG, Retail)

·       Develop impactful editorial calendars, creatives and communications which meet all brand and business goals along with accurate account posting and publishing for all clients

·       Create monthly reports tracking and monitoring results for clients on their accounts.

·       Interface with clients, business heads, designers, writers and technical specialists to keep all projects moving in a timely and effective manner.

·       Collaborate with Social Media Executives, Interns & Account Managers to ensure timely execution and optimizations of approved calendars

·       Supervise Production of concepts to ensure output as per concept approvals.

·       Develop and present impactful presentations for campaigns, pitches, client reviews.

·       Keep abreast of latest trends in social media, technology, advertising, marketing & design.

·       Be the in-house expert on all things social

Who You Are –

Competency

·       Strong Communicator with exceptional writing, comprehension articulation abilities.

·       Understanding of various industries and categories through a discerning brand and marketing perspective

·       Keen interest in studying and learning consumer behaviour

·       Proficient in written and spoken English (Hindi & Marathi an advantage)

·       Innate curiosity to learn new things and work with people.

·       Familiar with various social media trends with an in-depth understanding of the different nuances of each channel.

·       Ability to collaborate with diverse stakeholders - designers, writers, technical specialists, clients and business leaders and adept at using formal and informal influence to keep work moving forward in a timely and efficient manner.

·       Abreast of the latest trends in advertising, social media and digital technology.

·       Relevant skill-based certifications are an added advantage.

·       Highest level of technical expertise in the latest social media platform features and updates.

Culture

·       Pathologically curious with a deep-rooted desire to learn more, know more and do more.

·       Positive and Passionate about brands, consumers, technology and markets.

·       Invested in personal, professional and organizational growth; Constantly seeking ways to strengthen the synergies between all three.

Who We Are

A multi-Award-winning Digital Brand Management agency who love and live all things digital. A dynamic young team with broad range of expertise, ranging from Brand Strategy to Performance Marketing to Design strategy, has come together to build a one of a kind brand development and deployment centre. Uniquely positioned to service mature clients for their digital needs as well as partner with up and coming brands to define their digital first brand position, we aim to provide a much needed holistic, medium agnostic and conversion-oriented perspective on what consumers demand today from each and every brand interaction.

All things aside, our people come first and building a fun-filled, high performance and enthusiastic team is our primary objective; we believe passion conquers all