Digital Marketing Manager

2 weeks ago

Hyderabad, Telangana, India 247hire Full time ₹ 8,00,000 - ₹ 12,00,000 per year

Role Overview

The Digital Marketing Manager will be responsible for managing Refroids online presence, creating engaging content, supporting events, and owning marketing operations including CRM and reporting. This role requires strong familiarity with AI-powered creative tools, a deep curiosity for technology and data centers, and the ability to work independently with minimal supervision after initial training.

Key Responsibilities

  • Website & Social Media Management

  • Manage and update the company website regularly with new content, blogs, and product updates.

  • Actively manage and grow Refroids LinkedIn page through frequent posts, campaigns, and engagement.

  • Content Creation & Collateral

  • Develop high-quality marketing collateral, case studies, presentations, and event materials.

  • Use AI tools for rapid turnaround of graphics, short videos, and visuals.

  • Write clear, technically accurate content that resonates with a data center / technology audience.

  • Events & Campaigns

  • Support preparation and execution of industry events, trade shows, and webinars.

  • Coordinate campaigns, measure impact, and ensure brand consistency.

  • CRM & Analytics

  • Own CRM administration, campaign tracking, and reporting.

  • Generate insights and dashboards for sales and leadership teams.

  • Market Intelligence & Learning

  • Stay updated on AI marketing tools, digital platforms, and best practices.

  • Continuously upgrade skills to ensure Refroid's marketing is at the cutting edge.

Required Skills & Qualifications

  • Bachelor's or Master's degree in Science, Engineering, or Technology preferred.
  • 3–6 years of experience in digital marketing for technology / B2B companies (not edtech, real estate, or FMCG).
  • Strong understanding of B2B digital channels, content marketing, and campaign execution.

  • Hands-on experience with AI-powered tools such as:

  • ChatGPT, Jasper, (content creation)

  • MidJourney, Stable Diffusion, Canva AI, Adobe Firefly (graphics & creatives)

  • Runway ML, Pika Labs, Synthesia (short-form video generation)

  • Familiarity with traditional marketing tools:

  • HubSpot / Zoho CRM / Salesforce (CRM & reporting)

  • WordPress / Webflow (website management)

  • MS PowerPoint, Adobe Creative Suite (presentations & collateral)

  • Analytical mindset with ability to interpret performance data and generate insights.

  • Independent, self-driven, and able to handle projects with minimal supervision.
  • Excellent communication skills — both written and visual storytelling.

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