Digital Marketing Manager

3 days ago

Tiruppur, Tamil Nadu, India Arasfirma Full time US$ 90,000 - US$ 1,20,000 per year

Role & responsibilities

Strategy and Planning:

  • Develop and implement digital marketing strategies: Creating comprehensive plans to achieve marketing goals, such as increasing brand awareness, driving website traffic, or generating leads.
  • Identify and analyze market trends: Staying informed about the latest digital marketing trends and competitor activities to inform strategy development.
  • Manage budgets and resources: Allocating funds effectively across different digital marketing channels and campaigns.
  • Set KPIs and track performance: Defining key performance indicators to measure the success of campaigns and using data to optimize future efforts.
  • Collaborate with other teams: Working with design, development, and content teams to ensure cohesive and effective campaigns.

Campaign Management:

  • Oversee all digital marketing campaigns: Managing the execution of campaigns across various channels, including SEO/SEM, social media, email, and online advertising.
  • Manage social media presence: Developing and maintaining a consistent brand presence across social media platforms.
  • Create and manage content: Developing engaging content for websites, social media, email campaigns, and other digital platforms.
  • Optimize user experience: Ensuring websites and landing pages are user-friendly and optimized for conversions.
  • Conduct A/B testing and analyze results: Experimenting with different campaign elements to identify what works best and improve performance.

Reporting and Analysis:

  • Monitor and analyze website traffic and engagement: Tracking key metrics like website visits, bounce rates, and time on page to understand user behavior.
  • Analyze campaign performance: Evaluating the success of digital marketing campaigns by tracking KPIs and ROI.
  • Generate reports and present findings: Creating clear and concise reports on campaign performance for stakeholders.
  • Identify areas for improvement and optimization: Using data analysis to identify areas where campaigns can be improved and make data-driven decisions.

Preferred candidate profile

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