Digital Marketing Strategist

2 days ago

Tiruppur, Tamil Nadu, India beBeeMarketing Full time ₹ 12,10,000 - ₹ 20,12,000

Job Overview:

We are seeking a skilled Digital Marketing Strategist to develop and implement innovative digital marketing strategies across various platforms.

Key Responsibilities:

  1. Build comprehensive digital marketing roadmaps and proposals involving programmatic advertising for clients.
  2. Manage and optimize digital campaigns across multiple platforms, including awareness & acquisition campaigns, remarketing campaigns, app installs, and video branding.
  3. Create and implement tracking mechanisms using ad tags/floodlight tags in Google Campaign Manager/DoubleClick for Bid for conversions, audience activity, and integrating multiple platforms.
  4. Collaborate with internal teams to ensure seamless integration of tracking mechanisms.
  5. Perform client account management responsibilities, structuring campaigns, IOs, Line Items, and ad groups on Google Ads platform.
  6. Monitor daily/monthly account metrics, including budget caps, campaign pacing, lost bidding, impression share, and optimize strategies accordingly.
  7. Support creative design teams with ideas for copywriting and graphical ad templates, including VAST, Rich Media, HTML 5, static display creatives.
  8. Communicate with clients to ensure campaign achievements align with predefined goals.
  9. Audit advertising accounts and identify gaps in existing structures and targeting.
  10. Plan, execute, and manage programmatic campaigns, ensuring optimal performance across digital channels.

Requirements:

  • Intermediate-level experience in programmatic buying.
  • Experience working on Google DoubleClick for Publishers (DFP) and proficiency in Google Campaign Manager.
  • Digital marketing certification required.

About the Role:

This is an exciting opportunity for a talented Digital Marketing Strategist to join our team and contribute to the development of innovative digital marketing strategies that drive business growth.

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