Digital Marketing Executive AI

10 hours ago

Chennai, Tamil Nadu, India Santriya Technologies Full time ₹ 1,04,000 - ₹ 1,30,878 per year

About the Role:

We are seeking a skilled and creative working experience in on- page, off page optimization for our clients websites to improve website rankings on Google, Yahoo and other search engines. We have international assignments that you will be assigned to work upon as part of a team.

Key Responsibilities:

Prompt engineering for SEO (JD?scorecard, SERP analysis, briefs, titles/meta/FAQs)

AI toolchain: Gemini 2.5 Pro, ChatGPT Plus, Claude 3, Perplexity (with citations)

SEO stack: GA4, GSC, Looker Studio, Ahrefs/SEMrush, Screaming Frog/Sitebulb

On-page & technical SEO (Core Web Vitals, CWV diagnostics, structured data, sitemaps)

Off-page strategy (white-hat link earning), PPC optimisation basics (Google Ads)

CMS operations (WordPress/Webflow) and basic HTML/CSS for embeds/snippets

Analytics & experimentation (A/B tests, CTR uplifts, conversion tracking)

Develop and manage digital marketing campaigns (SEO, SMM, SEM)

Manage the organizations and clients website

Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Linked In, etc.

Track the website traffic flow and provide internal reports regularly

Organise, Attend networking events, product launches Sales calls

Identify new digital marketing trends and ensure that the brand client is in front of the industry developments

Work on SEO of the website pages

Work on optimizing PPC campaigns for clients

Edit and post content, videos, podcasts, and audio content on online sites

Promote the company s products and services in the digital space

Execute social media efforts to improve KPIs, likes, shares, tweets, etc.

Create and execute SMS and email-based marketing campaigns

Develop and implement effective SEO strategies to improve organic search rankings and increase website traffic.

Conduct comprehensive keyword research to identify growth opportunities and target audience needs.

Optimize website content, metadata, and on-page elements to enhance search visibility.

Monitor and analyze website performance using SEO tools (e.g., Google Analytics, SEMrush, Ahrefs) and provide actionable insights.

Stay updated with the latest SEO trends, algorithm changes, and best practices to ensure compliance and effectiveness.

Collaborate with content creators, developers, and marketing teams to align SEO strategies with overall marketing goals.

Conduct technical SEO audits and implement necessary improvements to enhance website structure and usability.

Manage link-building campaigns and monitor backlink profiles to ensure quality and relevance.

Prepare regular reports on SEO performance metrics and present findings to stakeholders.

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