AI and Digital Marketing Expert

1 week ago

Chennai, Tamil Nadu, India MiTran Global Full time ₹ 15,00,000 - ₹ 25,00,000 per year

About Us:
We are a rapidly growing EmoTech company redefining positivity for teens through state-of-the-art technology and innovative methodology. Our mission is to inspire and empower students, parents, and teachers across India and beyond.

Role Overview:
We are seeking a digital marketing professional who excels at seamlessly blending cutting-edge marketing strategy with the latest AI tools and technology—primarily through expert management of a digital marketing agency. This role is responsible for ensuring maximum brand impact and ROI from outsourced campaigns, guiding agency partners, and bringing a data-driven, AI-enhanced perspective to all projects.

Key Responsibilities

Agency Management & Strategic Oversight

  • Serve as the main point of contact for our digital marketing agency: define campaign objectives, review strategies, and ensure project alignment with brand and business goals.
  • Evaluate and approve agency-generated concepts, content, and assets—ensuring brand messaging and creative quality.
  • Set clear KPIs in consultation with leadership; monitor agency performance; analyze reports and hold the agency accountable for results.
  • Work with internal stakeholders and agency teams to allocate budget for paid and organic campaigns.

AI & MarTech Integration

  • Guide the agency on deploying the most effective AI-powered marketing tools (e.g., automation, personalization, predictive analytics, AI copy/content tools).
  • Review and optimize data-driven insights, campaign performance, and customer journey analytics using advanced MarTech solutions.
  • Stay up to date with evolving AI and marketing technology trends, making informed recommendations for adoption.

Internal Collaboration & Leadership

  • Liaise between the agency and internal functions (content, product, sales, and academic) to ensure cohesive messaging and effective execution.
  • Train and upskill internal team members on the basics of AI and digital marketing, as needed.
  • Represent the company at relevant industry events, webinars, and forums.

Required Skills:

  • Bachelor's degree or higher in Marketing, Business, Data Science, or related field.
  • At least 2 years' experience in digital marketing, with significant exposure to agency/vendor management.
  • Strong familiarity with AI-powered MarTech tools (e.g., Jasper, ChatGPT, HubSpot, Adext, Zapier).
  • Experience evaluating, briefing, and appraising digital agencies or external marketing partners.
  • Excellent analytical and project management skills; ability to translate business goals into clear digital strategies.
  • Strong communication skills in English; additional regional language skills a plus.
  • Demonstrated passion for EdTech, K12 education, and technology-enabled impact.
  • Experience working in EdTech or education marketing.
  • Certifications in digital marketing or MarTech solutions.
  • Portfolio of successful agency-managed or AI-enhanced marketing initiatives.

If you're passionate about digital marketing and AI's transformative power—and ready to maximize performance by expertly managing agency partnerships—
apply today

Place of Work:
 Chennai

Employment Type:
 Full-time

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